between the virtual and physical shopping journey .

[nusratjahan]

Purchases of essential goods are going digital, and discounts are preventing inventory waste . With the implementation of lockdown policies in cities around the world, demand for
essential goods has risen to unprecedented levels. Specifically, between March 10 and 20, 2020, spending on essential goods through digital channels grew 200%, remaining high throughout the quarter.

Digital spending across some key product categories grew significantly in the first quarter.
Despite economic uncertainty, it's clear that people, while having to work and spend their free time at home, want to feel more comfortable . Whether it's simple furnishings to buy bulk sms service make their home more comfortable or clothing to work comfortably from home, consumers are spending beyond the essentials and taking advantage of available discounts.
The spread of the pandemic was one of the main indicators of digital shopping
trends . While the first quarter started out fairly consistent with previous years, the situation quickly changed when the virus began to spread.

While it's easy to assume that some consumers will continue to operate in a " risk-averse " mode even after the lockdown phase ends, historical data analysis shows that consumers tend to adopt behaviors that become established as the new normal over time, even in the months that follow. This global crisis will undoubtedly change consumer purchasing behavior, but most will continue to operate in this new digital normal for a long time to come.