Due to the above circumstances, B2B marketing
Posted: Thu Dec 26, 2024 8:36 am
In such a situation, differentiation may have to rely on services or added value other than the main product. This reduces the need to stick to one brand, making it easier for customers to decide to switch services.
While this in itself creates an opportunity by lowering the barrier to entry for new entrants, it also makes it difficult to retain customers, as they may quickly lose them once they have been acquired.
In other words, the ease of switching services can be said to be a double-edged sword. For B2B companies, deepening and maintaining relationships with customers is an important issue.
The relationship between strategy and tactics is important
Little businessman thinking about chess strategy with a big hand concept
Which also makes full use of digital methods, is becoming uk mobile phone numbers database increasingly important. However, it is also true that B2B marketing is often said to be "difficult."
There are seven reasons why B2B marketing is difficult, and they can be divided into tactical and strategic aspects. In order to gain a deeper understanding of marketing techniques, it is necessary to understand the difference between tactical and strategic stances.
The difference between strategy and tactics
Tactics and strategy are sometimes confused, but there are some differences between them:
Strategy: The overall policy for how to fight and its operational
tactics: The specific methods for carrying out operations on the ground
Example: A sports gym that caters mainly to young adults
Strategy: With the goal of expanding the customer base even further, and to attract seniors, add elements to the gym concept that meet the anti-aging needs of middle-aged and elderly people.
While this in itself creates an opportunity by lowering the barrier to entry for new entrants, it also makes it difficult to retain customers, as they may quickly lose them once they have been acquired.
In other words, the ease of switching services can be said to be a double-edged sword. For B2B companies, deepening and maintaining relationships with customers is an important issue.
The relationship between strategy and tactics is important
Little businessman thinking about chess strategy with a big hand concept
Which also makes full use of digital methods, is becoming uk mobile phone numbers database increasingly important. However, it is also true that B2B marketing is often said to be "difficult."
There are seven reasons why B2B marketing is difficult, and they can be divided into tactical and strategic aspects. In order to gain a deeper understanding of marketing techniques, it is necessary to understand the difference between tactical and strategic stances.
The difference between strategy and tactics
Tactics and strategy are sometimes confused, but there are some differences between them:
Strategy: The overall policy for how to fight and its operational
tactics: The specific methods for carrying out operations on the ground
Example: A sports gym that caters mainly to young adults
Strategy: With the goal of expanding the customer base even further, and to attract seniors, add elements to the gym concept that meet the anti-aging needs of middle-aged and elderly people.