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The key takeaways are fairly intuitive - get links from high trust sites and don't link to potential spam

Posted: Thu Dec 26, 2024 9:04 am
by zihadhasan012
The basic tenet of TrustRank is that the web's "good" and "trustworthy" pages tend to be closely linked together, and that spam is much more pervasive outside this "center." Thus, by calculating an iterative, PageRank-like metric that only flows juice from trusted seed sources, a metric like TrustRank can be used to predictively state whether a site/page is likely to be high quality vs. spam. The Concept of TrustRank While the engines don't expose any data points around this particular metric, it's likely that some form of the "distance from trusted seeds" logic is applied by ranking algorithms.


Another interesting point on TrustRank - Reverse TrustRank, saudi arabia mobile phone numbers database which measures who links to known spam sites, is likely also part of the engines' metrics set. As with PageRank (above), TrustRank (and Reverse TrustRank) can be calculated on both the page-level and domain-level link graph. Linkscape uses this intuition to build mozTrust (mT) and Domain mozTrust (DmT), though our team feels that we still have a lot of work to do in refining these metrics for the future.


#5 - Domain Authority Though the phrase "domain authority" is often discussed in the SEO world, a formal, universal definition doesn't yet exist. Most practitioners use it to describe a combination of popularity, importance and trustworthiness calculated by the search engines and based largely on link data (though some also feel the engines may use the age of the site here as well).