As you need to understand the current situation with your website
Posted: Thu Dec 26, 2024 9:50 am
OK, so where's my engagement metrics? Well, this is where they come in, and they're not as grand as you might expect. Click through, bounce rate, click path, drop out rate, conversion rate. The same set of statistics that you always see on a website. It's all about context. Rather than measuring these different statistics in isolation, you map them against a specific goal. Benchmarking each of these statistics is essential before you make any changes, .
Each of the different statistics is impacted at a p turkey mobile phone numbers database articular stage of the user journey through your website, and need to be mapped against them. For example, CTR is a measure of how many people click on your advert, so it comes at the start of the journey; conversion rate relates to the other end of the journey. Optimising the journey To my mind, you should always start at the end of the process and work forwards.
My reason for this is that if you put a lot of work into getting more traffic to your website, but aren't able to convert it because you haven't got the back end working right, then you're wasting that effort. At each stage of the process, you should test variations of the page in situ to examine what impact your changes have on the particular metric that you are looking at, but you should only ever make one change at a time, and leave it in place for long enough to get an indication of how the change has impacted on the statistic you are measuring.
Each of the different statistics is impacted at a p turkey mobile phone numbers database articular stage of the user journey through your website, and need to be mapped against them. For example, CTR is a measure of how many people click on your advert, so it comes at the start of the journey; conversion rate relates to the other end of the journey. Optimising the journey To my mind, you should always start at the end of the process and work forwards.
My reason for this is that if you put a lot of work into getting more traffic to your website, but aren't able to convert it because you haven't got the back end working right, then you're wasting that effort. At each stage of the process, you should test variations of the page in situ to examine what impact your changes have on the particular metric that you are looking at, but you should only ever make one change at a time, and leave it in place for long enough to get an indication of how the change has impacted on the statistic you are measuring.