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What Is a B2B Sales Lead? How Do You Generate Them?
Published by Patrick Anidi on July 27, 2021
Introduction
You need to hire the right talent, find the right audience, have the proper budget, and put it all together in an effective strategy. There’s a lot to balance out in carrying out an effective marketing campaign.
The most crucial component of a marketing campaign is your audience. Without a clearly defined customer persona, your marketing campaigns will not yield great results. A B2C (business to consumer) focused sales process is vastly different from a B2B (business to business) process. In a B2B deal, you sell to businesses and may have to deal with multiple decision-makers. The ticket sizes will be much higher and the sales cycle would go on for much longer.
In this article, we discuss B2B leads – who they are, how they differ from B2C leads, and also talk about different strategies for B2B sales.
What are Sales Leads?
Sales leads are people or businesses who may ultimately become paying clients. The information cards of potential clients are also sometimes referred to as leads. Through marketing efforts, companies gain sales leads, but not all sales leads are ready to convert. You’ll still need to run them through some systems to qualify them as purchase-ready. Some leads still need to be nurtured to build them up to a point where they’re ready to make a purchase.