BRAND POSITIONING
Posted: Thu Dec 26, 2024 11:02 am
The Balancing Act: Unlocking Innovation in Manufacturing
Protolabs
COMMERCIAL SUCCESS
Protolabs’ thought leadership objectives are twofold: to brand awareness through media engagement; and to create new business opportunities in aerospace, automotive, and the energy sector. Its latest campaign was designed to position Protolabs as a leader on innovation and a strategic partner in business, combatting its legacy reputation as solely a manufacturing company.
A survey of 450 executives in its three target markets helped gather insight into how these key industries are embracing innovation. This enabled Protolabs to identify and highlight current obstacles and present a path that helps to avoid future challenges. This data and the ideas the report puts forward helped to position Protolabs as a business leader with an eye on the future; a proven way to help develop and grow long-term partnerships.
ACTIVATION: The campaign centres around a traditional PDF report, designed to present key findings telemarketing leads, peru telephone number data through data and extensive commentary, combined with practical takeaways that ensure the content is actionable and value-adding for its customers and prospects.
A lesson from life: Is buy-out the only option for DB pension schemes?
M&G Investments
BRAND POSITIONING
M&G Investments has deep expertise across a range of pension strategies, but until now had been best known for its fund management expertise. To help build awareness of its market-leading capabilities in defined benefit (DB) pensions and DB pension strategy specifically, M&G sought a thought leadership campaign that would make its audience think differently about the brand.
The report, above all, promotes the value of patience in the midst of the growing trend (and dangers) of transferring more risky elements of DB pension schemes to overstretched life insurers. Leaning on insight from interviews with senior executives and financial advisors, coupled with advice from M&G’s own leadership team, the research and analysis provides fresh thinking and clear direction on this most challenging topic.
ACTIVATION: The long-scroll format of the report – also provided as a PDF download – applies an editorial-first approach to presenting the findings. Commentary is combined with featured SME interview quotes and key stats, together with thought-provoking questions, guidance and practical advice.
Protolabs
COMMERCIAL SUCCESS
Protolabs’ thought leadership objectives are twofold: to brand awareness through media engagement; and to create new business opportunities in aerospace, automotive, and the energy sector. Its latest campaign was designed to position Protolabs as a leader on innovation and a strategic partner in business, combatting its legacy reputation as solely a manufacturing company.
A survey of 450 executives in its three target markets helped gather insight into how these key industries are embracing innovation. This enabled Protolabs to identify and highlight current obstacles and present a path that helps to avoid future challenges. This data and the ideas the report puts forward helped to position Protolabs as a business leader with an eye on the future; a proven way to help develop and grow long-term partnerships.
ACTIVATION: The campaign centres around a traditional PDF report, designed to present key findings telemarketing leads, peru telephone number data through data and extensive commentary, combined with practical takeaways that ensure the content is actionable and value-adding for its customers and prospects.
A lesson from life: Is buy-out the only option for DB pension schemes?
M&G Investments
BRAND POSITIONING
M&G Investments has deep expertise across a range of pension strategies, but until now had been best known for its fund management expertise. To help build awareness of its market-leading capabilities in defined benefit (DB) pensions and DB pension strategy specifically, M&G sought a thought leadership campaign that would make its audience think differently about the brand.
The report, above all, promotes the value of patience in the midst of the growing trend (and dangers) of transferring more risky elements of DB pension schemes to overstretched life insurers. Leaning on insight from interviews with senior executives and financial advisors, coupled with advice from M&G’s own leadership team, the research and analysis provides fresh thinking and clear direction on this most challenging topic.
ACTIVATION: The long-scroll format of the report – also provided as a PDF download – applies an editorial-first approach to presenting the findings. Commentary is combined with featured SME interview quotes and key stats, together with thought-provoking questions, guidance and practical advice.