A couple of weeks ago, Rosee Cosmetic surprised Granada with a very original campaign that I am going to “cut into pieces” to tell you about it better…
The brand needed a branding campaign that went from local to general… A format was required that would have a lot of visibility in Granada, and in which the public could somehow interact. The choice was the Granada Metropolitan in all its formats, both bus shelters, mupis… and the tram itself.
Campaign Claim
It was the first thing we chose. As we wanted the campaign to be local, to be imbued with “brand feeling” , we decided to put #FromGranadaToTheWorld .
And it is also one of those slogans india telegram data that are loaded with reason, however Rosee Cosmetic is not only a cosmetics store but also sells its dermapen vials , its serums, its creams... from Granada to the world... to countries such as Mexico, Peru, Colombia, Panama, Costa Rica, Egypt, United Arab Emirates, among others.
Selection of formats
Things were getting complicated… Once the Metropolitano was chosen as a support… In a standard tram? In a complete one? Better just shelters? Combine it with mupis?
We designed a global campaign, with a presence in all the formats available on the Metro, as mentioned above; we only opted for a standard one instead of one with full lettering. This decision was based on the fact that, in terms of the branding objective of the campaign, we thought it would be better to have it on six sides of the metro rather than full lettering, where the message could be lost more…
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Location Selection
This point is always very important in any type of campaign… It was the first time that Rosee Cosmetic advertised in this medium, so we had no prior information, no history that would help us make our campaign more “optimized” .
We conducted a small study on pedestrian (and traveller) traffic profiles in which we not only wanted to find out which were the busiest locations, but also those where the highest percentage of the target public could be found.