The viral billboard of Atresmedia
Posted: Sat Dec 28, 2024 3:56 am
The latest Atresmedia billboard is causing a lot of talk, so I'm going to try to reflect on it briefly.
November 21 is approaching, a date marked for the so-called “idiot box” , as it is World Television Day. But even closer is the date when Netflix will launch its economic version (5.49€/month) in exchange for showing advertising.
It is not yet clear what the advertising guidelines will be, but it is known that this new modality will not allow access to the complete catalogue, or that there will apparently be no ads in children's content.
Another thing that is not very clear is the “advertising time” , although if we look at other platforms, for example Disney , for every hour of viewing there are 4 minutes of advertising.
As you well know, the great india telegram mobile phone number list differential value that on-demand content platforms such as Netflix , Disney, Amazon Video, HBO ... had was precisely that, they did not have advertising in their content.
Atresmedia has not only been able to detect the opportunity, but to take advantage of it, which is not the same thing. Through a really simple design, based on text, it sends a message to the most famous platforms claiming:
For all those who claimed they would never broadcast commercials… Welcome to TV!
The success, in addition to the claim itself, is the use of three things:
Sources (uses Netflix, Amazon Video, HBO and Disney sources)
Colors (they play with pantones similar to those of the brands mentioned)
Graphic design (small references such as the curvature of Netflix, the “smile” of Amazon Video or the letter “O” that emulates the HBO logo)
I imagine this campaign in the United States would have been a bit “stronger” , that is, there the law allows not only the “neighboring brand” to be named , but also the use of its image.
November 21 is approaching, a date marked for the so-called “idiot box” , as it is World Television Day. But even closer is the date when Netflix will launch its economic version (5.49€/month) in exchange for showing advertising.
It is not yet clear what the advertising guidelines will be, but it is known that this new modality will not allow access to the complete catalogue, or that there will apparently be no ads in children's content.
Another thing that is not very clear is the “advertising time” , although if we look at other platforms, for example Disney , for every hour of viewing there are 4 minutes of advertising.
As you well know, the great india telegram mobile phone number list differential value that on-demand content platforms such as Netflix , Disney, Amazon Video, HBO ... had was precisely that, they did not have advertising in their content.
Atresmedia has not only been able to detect the opportunity, but to take advantage of it, which is not the same thing. Through a really simple design, based on text, it sends a message to the most famous platforms claiming:
For all those who claimed they would never broadcast commercials… Welcome to TV!
The success, in addition to the claim itself, is the use of three things:
Sources (uses Netflix, Amazon Video, HBO and Disney sources)
Colors (they play with pantones similar to those of the brands mentioned)
Graphic design (small references such as the curvature of Netflix, the “smile” of Amazon Video or the letter “O” that emulates the HBO logo)
I imagine this campaign in the United States would have been a bit “stronger” , that is, there the law allows not only the “neighboring brand” to be named , but also the use of its image.