Measure your success with the following KPIs:

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KPIs Align with Which Content Marketing Assets?
You can also use content marketing metrics to evaluate the success and quality of specific content asset types included in your content strategy. Here are some examples of KPIs that you can use for each type of content asset:

Social Media Posts
Fans and followers
Post reach
Engagement and return on engagement
Click-through rate
Conversion rate
Email Campaigns
Subscribers
Opt-out rate
Open rate
Click-through rate
Churn rate
Conversions
Delivery rate
Articles and Blog Posts
Website traffic
Traffic sources
Geographical trends
Unique visitors
New visitors vs. returning visitors
Average time spent on site, time spent on each page, and bounce rate
Average number of page views and page views per visit
Exit rate
Mobile and desktop visitors
Videos
Subscribers
Views and average view duration
Unique viewers
Impressions
Traffic sources
Click-through rates
Likes, shares, and comments
Podcasts
Subscribers
Downloads
Shares
Backlinks
Ratings and reviews
Pay Per Click Campaigns
Impressions and cost per impression
Click-through rate
Cost per click
Conversions, conversion rate, cost per conversion
Cost per sale
Return on total campaign cost
Top Tools for Tracking Content Marketing KPIs
Tracking and analyzing data for your content marketing efforts may seem daunting, but with the right tools, it becomes much easier. Fortunately, there are several online tools available that simplify the process and provide valuable insights.

Here are some of the best tools to consider:

Google Analytics
Google Analytics is a versatile and cost-effective tool, as it’s free to use. It offers powerful insights into your website’s metrics, allowing you to track and analyze various aspects of your content performance. Focus on key reports such as navigation summaries, traffic reports, conversion data, and organic search analysis to gather valuable marketing research information.

Facebook and Instagram Insights
If your content strategy includes social media platforms like Facebook and Instagram, take advantage of their built-in analytical insights for businesses. These platforms provide valuable data on engagement, reach, and audience demographics, allowing you to assess the effectiveness of your social media campaigns.

HubSpot
HubSpot offers a comprehensive suite of customer relationship management tools. While some features require a subscription, they also provide free tools that can assist with content marketing analysis. HubSpot’s tools help you track leads, monitor website performance, and evaluate the success of your marketing efforts.

Customer Surveys
If you have a physical location for your business, consider integrating data collection into your daily workflow. Conduct customer surveys to gather information about the effectiveness of your marketing campaigns, employee sales performance, and customer retention. Including in-person traffic and sales data in your content marketing metrics will provide a holistic view of your strategy’s success.

6 Content Marketing Goals to Get Started
Now that you understand the importance of setting content goals, let’s take a look at some examples of possible content marketing strategy goals.

Although overall goals for your business and marketing may be to attract prospects, increase business from current customers, and create sales, there are many factors that go into that equation. You might need to gain the attention of your prospective target audience, remind customers of your company’s strengths, or provide detailed product usage instructions.

This can all be accomplished in various ways through a goal-based content marketing strategy. Whether your content is educational or entertaining, short-form or long-form, basic or in-depth, potential goals for content creation might include:

1. Build brand awareness
The age-old philosophical question asks: if a tree falls in a forest and nobody’s there to hear it, does it actually make a sound? In a similar vein, if nobody knows about your business, does it truly exist?

Thus, the primary objective of content marketing is to put your brand on the map and create brand awareness. Without awareness, potential customers cannot make informed decisions about your products or services. You’ve got to make some noise!

The challenge and opportunity lie in creating content that stands out from the crowd and leaves a lasting impact on viewers. This can be achieved through various means such as comical advertisements, video clips perfectly synchronized with catchy songs and inventive visuals, or even something simple yet memorable.

Once high-quality content is produced, the game shifts to effectively marketing it.

Building brand awareness is equally essential for startups and established businesses. In today’s rapidly shifting consumer landscape, it is vital to showcase your brand in a unique way that resonates with potential customers. Failure to do so risks losing market share to competitors.

Considering the importance of brand awareness, it is not an exaggeration to view it as both the initial and ongoing goal of content marketing. When leads remember hearing about or encountering your brand, whether through content or conversations with their peers, they are more likely to trust your brand compared to one they have never heard of.

To measure your strategy’s effect on brand awareness, track the following KPIs:

Website traffic
Page, video, and document views
Downloads
Referral links
Social chatter/share of voice/mentions
2. Educate your target audience
In every business journey, obstacles and challenges are inevitable, making the relationship between companies and their clients crucial for maintaining an overall upward trajectory. At the core of this relationship lies clarity, and content marketing serves as a powerful tool for providing that clarity and educating both current and potential customers.

Your content can serve as a visual representation of the benefits your product offers, delving into the details and shedding light on secondary and tertiary advantages that clients may not have been previously aware of.

It allows you to address any misconceptions about your product, service, or the broader market landscape, enabling customers to better understand your mission. By offering pertinent statistics, discussing market trends, or sharing how your business strives to make a positive impact, you empower customers with knowledge.

Knowledge is indeed power, and the more your customers comprehend your business, offerings, mission, and position in the market, the stronger their connection with your brand becomes.

Educating your target audience goes beyond just providing product information. While that is essential for current customers and those nearing the end of the sales funnel, it is equally important to educate customers about their problems and pain points. Help them gain a deeper understanding of potential solutions and guide them in selecting the right solution for their needs.

Education not only guides consumers through the buyer’s journey, bringing them closer to conversion, but it also establishes your brand as an industry expert. By demonstrating your expertise and sharing valuable insights, you build trust and credibility, positioning your brand as a go-to resource in your field.

This, in turn, strengthens the bond between your brand and customers, paving the way for long-term relationships and potential sales opportunities.

3. Attract new customers
Attracting new customers is a fundamental goal of content marketing, but it encompasses more complexity than meets the eye. In the digital realm, data plays a pivotal role as it precedes customers and leads. While some individuals may instantly engage with your content and become customers, the primary focus of content marketing is to generate leads.

When you release an advertisement, potential customers interact with the content at varying levels. They may watch a video, visit your website, or sign up for your email list. Each interaction generates valuable data and brings them closer to becoming a customer. For instance, someone who subscribes to your email list can now be targeted with a special sign-up offer.

Content marketing has the power to attract malta phone numbers customers across a spectrum, from immediate commitments to mild interest. By effectively deploying content marketing strategies, you cast a wide net, gather data, and generate prospects, ultimately leading to the acquisition of more customers.


Click-through rate
Email/blog subscriptions
Social media follows
Form completions
Downloads
Conversion rate
Online and offline sales conversion rates
Trends in sales cycle length
Sale/contract size with and without content