The Solution: WriterAccess Managed Services

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Challenge: Creating Specialized, Quality Content Across Industries
Harley explains that before discovering WriterAccess, content creation at RivalMind was a major challenge. Initially, the company had a team of in-house writers and editors. These were highly talented and qualified writers who specialized in topics ranging from medicine to mechanics and manufacturing.

The problem, Harley explains, is that RivalMind provides content for clients across a diverse range of industries—so finding writers who had the specialized degree of industry knowledge required for each client became a challenge. As a result, it was difficult for in-house writers to maintain the content quality that clients needed and expected.

From there, RivalMind turned to some other writing partners but found that it was still difficult to get these writers to understand each client’s business deeply.

In 2017, RivalMind decided to try Rock Content’s WriterAccess platform to meet their content needs. By working with WriterAccess, Harley explains that RivalMind was able to find the specialized writers needed for each client’s unique industry and content requirements.

With access to more than 15,000 diverse and vetted writers on the platform, RivalMind found that they could easily build a team of remote freelance writers to tackle their content needs without sacrificing quality.

In March of 2022, RivalMind took things a step further by becoming a Managed Services client with WriterAccess. Specifically, Managed Services provide clients with a dedicated Account Manager who can handle everything from setting up order templates to managing workflow and finding the best writers for each individual project.

Regarding Managed Services with WriterAccess, Harley netherlands phone numbers explains, “One of the things that have been best is the ability for my content manager to pitch potential clients to our WriterAccess account manager, so we can find writers for our client’s niches and run casting calls.”

This has made it possible for RivalMind to find writers with valuable experience in various industries, including:

Manufacturing
Food packaging
Financial services
In the past, this had been difficult to do because of the legal and compliance nuances that often go into writing this type of content (and the quality control needed to ensure the content is done right).

With Managed Services from WriterAccess, RivalMind has been able to establish rule sets, build creative briefs, and set up a reliable review process to ensure the particularities and expectations of each client are met. As a result, RivalMind is able to consistently deliver specialized quality content to its clients without missing a deadline.