4 tips for successfully creating your marketplace

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A marketplace is a virtual space where sellers and buyers meet to carry out transactions. With the large number of digital solutions available today, the marketplace may seem like a rather easy device to set up. However, the vast majority of entrepreneurs who opt for this business model fail after a few months. This paradox is mainly explained by the lack of respect for a methodology in the design and implementation of their project. This article reveals the four secrets of the success of a marketplace.


Choosing a suitable payment system is one of the main keys to the success cmo email lists of a marketplace. To this end, using the services of a payment service provider (PSP) is certainly the best option. This marketplace payment solution is both simple and secure. It provides peace of mind for the marketplace operator and for the users of its platform. Finally, for companies that want to expand internationally, choosing a PSP is a facilitating element.

Choosing the form of your marketplace
Before embarking on a project, you must first take the time to think it through. There are several types of marketplaces. The most common are the so-called "B2C" marketplaces that connect professionals and individuals. However, you can also find B2B and C2C marketplaces that connect professionals with each other and individuals with each other. A combination of these three formulas is also possible.