Creating a content strategy and collecting contacts

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The client approached our agency with a request to expand the database of neurologists. Instead of launching and conducting expensive advertising campaigns, we analyzed the available resources for interaction with specialists and chose two key areas for work:
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Professional media portals. These platforms belgium phone number lead already unite the target audience — doctors interested in current scientific news and professional materials.
Specialized groups in social networks. In this case, the choice fell on the group "Department of Neurology" on VKontakte, which had 42,000 subscribers, most of whom were neurologists and medical specialists.
Read on the topic: Recruiting in medicine: where to find qualified personnel

The main tool we chose to attract neurologists is mailings. They allow us to effectively target messages to a narrow audience, personalize content, and quickly collect contact information through built-in registration forms.

In addition, there is an opportunity to offer the audience additional value - use a lead magnet that encourages users to take a conversion action.

So, what did we do? Let's tell you step by step:

Creating messages for mailing
We prepared the text of the mailings that were sent to the audience of the professional media portal for doctors and to subscribers of the VKontakte group "Department of Neurology". The main goal was to invite doctors to join the community of experts and receive professional information on a specialized medical portal.