The product manager's tasks at this stage
Posted: Mon Jan 06, 2025 4:35 am
work on the quality of the product UX/UI;
expand distribution channels;
optimize the funnel;
start building processes because tomorrow the business will grow.
How to find yourself a builder . At the interview, ask the candidate the following:
About the experience of building a team, processes. Expected answer: the candidate should tell step by step what processes he introduced and what results it gave.
What changes did you initiate first at your last job? Why these? Expected answer: It should be clear from the answer that the person focused not on the process, but on the result and profit for the belgium whatsapp phone number business. Such a person speaks in numbers and metrics.
What were the difficulties on the way to scaling? The answer should include a specific case with the task, processes, difficulties and result.
What worked, what didn't? Why? Expected answer: it is important here that the candidate openly talks not only about successes, but also about failures. In the case of the latter, he or she should voice the reasons and alternative steps for solving the problem.
What are the results in numbers? The answer should be precise and specific in numbers in the format: "This change gave +X in revenue or reduced the development cycle by Y%."
Did you finish building everything at your previous place and why did you decide to change your job? There are no specific expectations from the answer here. It is enough to simply tell in free form why you decided to change your job. The main thing is honesty.
The person you need should talk as much as possible about building systems and processes. Pay attention to how he speaks, whether his eyes are glowing. Does he want to repeat this experience or has he already burned out during the previous construction?
As a test task, you can give an introduction to the current situation in the company (conditionally non-existent) and structure. Ask to sketch out a high-level action plan, what the person would start with first. Then pay attention to the systemic thinking and the process component. If it is not there, then this is definitely not the builder you need.
The builder's work can be assessed by the following KPIs: implemented system changes such as: assemble a team, launch a direction or processes. And also track a specific increase in funnel metrics due to the increase in features.
At the stage of "Maturity" you need a product jeweler
The company has been on the market for a long time: the process base is there, growth has slowed down, it's time to optimize and squeeze profit out of the current business. You need a product jeweler - someone who will find additional benefit in different pieces of the product.
Product tasks :
conduct funnel experiments and look for more conversion scenarios;
optimize sales channels;
and get the most out of your current business.
The jeweler loves small and high-frequency experiments, and this will be the main thing in the candidate’s profile.
expand distribution channels;
optimize the funnel;
start building processes because tomorrow the business will grow.
How to find yourself a builder . At the interview, ask the candidate the following:
About the experience of building a team, processes. Expected answer: the candidate should tell step by step what processes he introduced and what results it gave.
What changes did you initiate first at your last job? Why these? Expected answer: It should be clear from the answer that the person focused not on the process, but on the result and profit for the belgium whatsapp phone number business. Such a person speaks in numbers and metrics.
What were the difficulties on the way to scaling? The answer should include a specific case with the task, processes, difficulties and result.
What worked, what didn't? Why? Expected answer: it is important here that the candidate openly talks not only about successes, but also about failures. In the case of the latter, he or she should voice the reasons and alternative steps for solving the problem.
What are the results in numbers? The answer should be precise and specific in numbers in the format: "This change gave +X in revenue or reduced the development cycle by Y%."
Did you finish building everything at your previous place and why did you decide to change your job? There are no specific expectations from the answer here. It is enough to simply tell in free form why you decided to change your job. The main thing is honesty.
The person you need should talk as much as possible about building systems and processes. Pay attention to how he speaks, whether his eyes are glowing. Does he want to repeat this experience or has he already burned out during the previous construction?
As a test task, you can give an introduction to the current situation in the company (conditionally non-existent) and structure. Ask to sketch out a high-level action plan, what the person would start with first. Then pay attention to the systemic thinking and the process component. If it is not there, then this is definitely not the builder you need.
The builder's work can be assessed by the following KPIs: implemented system changes such as: assemble a team, launch a direction or processes. And also track a specific increase in funnel metrics due to the increase in features.
At the stage of "Maturity" you need a product jeweler
The company has been on the market for a long time: the process base is there, growth has slowed down, it's time to optimize and squeeze profit out of the current business. You need a product jeweler - someone who will find additional benefit in different pieces of the product.
Product tasks :
conduct funnel experiments and look for more conversion scenarios;
optimize sales channels;
and get the most out of your current business.
The jeweler loves small and high-frequency experiments, and this will be the main thing in the candidate’s profile.