Segmentation and channeling
Posted: Mon Jan 06, 2025 4:49 am
The 4 phases on which to set up your AdWords strategy
1# Knowledge
This, in my opinion, is the key phase of the entire SEM strategy, the most important of all. Did I exaggerate? No, and I'll explain why. It is obvious that all the phases written above must be squeezed to the last to give the maximum, but by getting this one wrong we will condition all the others !
What do I mean by knowledge? Before starting any project or campaign on AdWords I want and need to know everything about the company and its products/services . Everything means that I need to understand the way they work, the style, the mentality and collect every little nuance of what they do. I want to understand how and why namibia phone number they got to where they are today, what differentiates them and why.
I could make a very long list of questions, for this reason I prefer to experience the company in such a way as to become familiar and in contact with those who collaborate within it, trying to get out that information that I would normally never have known.
Ok, ok, a practical example is needed . I take inspiration from one of the latest works that I took and created (without naming names).
Case Study - Hotel
A hotel contacts me to increase visibility on Google with AdWords. It is not near my home, and I have to manage everything remotely. The client has already redone advertising campaigns followed by someone, he has also obtained results (which for him are visits to the site, for me no!) but he would like something more.
1# Knowledge
This, in my opinion, is the key phase of the entire SEM strategy, the most important of all. Did I exaggerate? No, and I'll explain why. It is obvious that all the phases written above must be squeezed to the last to give the maximum, but by getting this one wrong we will condition all the others !
What do I mean by knowledge? Before starting any project or campaign on AdWords I want and need to know everything about the company and its products/services . Everything means that I need to understand the way they work, the style, the mentality and collect every little nuance of what they do. I want to understand how and why namibia phone number they got to where they are today, what differentiates them and why.
I could make a very long list of questions, for this reason I prefer to experience the company in such a way as to become familiar and in contact with those who collaborate within it, trying to get out that information that I would normally never have known.
Ok, ok, a practical example is needed . I take inspiration from one of the latest works that I took and created (without naming names).
Case Study - Hotel
A hotel contacts me to increase visibility on Google with AdWords. It is not near my home, and I have to manage everything remotely. The client has already redone advertising campaigns followed by someone, he has also obtained results (which for him are visits to the site, for me no!) but he would like something more.