TikTok Shop arrives in Spain in October: this is how it works
Posted: Mon Jan 06, 2025 4:56 am
TikTok is already hiring for its marketplace division in Spain and will seek to replicate the success achieved in the US and the UK.
On a colorful background, the image of a mobile phone is shown with the TikTok logo on the screen. Around the phone, there are a multitude of products (clothes, cosmetics, balls, books, speakers, etc.) that represent the TikTok Shop marketplace, which is coming to Spain in October.
July 26, 2024
By Maria Bastero
Content Manager at Marketing4eCommerce
PWe finally have a date for the arrival of TikTok Shop in Spain. The famous social network will launch its marketplace in Spain and also in Ireland very soon, at the beginning of October. This represents a reduction in the initial plan, which contemplated launching this platform in more European countries such as Germany, France and Italy. However, TikTok Shop will land in more European countries in 2025 .
This first, more modest contact in Europe could also be related to TikTok's interest in not attracting too much attention from regulatory authorities . Let us remember that the social network is one of the large platforms that, due to its characteristics, power and size in the market, are regulated by laws such as the DSA and the DMA , in order uae number data to guarantee good practices in terms of advertising and privacy, as well as fair competition. In fact, TikTok has recently been in the spotlight of the European Commission, resulting in the suspension of the TikTok Lite rewards program in the EU .
TikTok Shop has already started hiring in Spain
The arrival of TikTok Shop in Spain, leaked by Bloomberg , will be led by Kevin Chen , who will be in charge of the TikTok Shop division in Europe . Previously, Chen was in charge of leading Toutiao, the news application of ByteDance, TikTok's parent company.
The famous Chinese social network has already hired around 40 employees in Spain to form a team for TikTok Shop. This would make the country one of the company's largest eCommerce centers in Europe. In addition to this, TikTok is also looking for Spanish-speaking staff in Madrid, London and other territories to fill positions in areas such as logistics, fulfillment and strategy for its marketplace.
Likewise, regarding how TikTok Spain's logistics will work , we can guess that this service will operate in a similar way to the model they present in the United Kingdom (Fulfilled by TikTok), as it is the closest market to Spain. In this case, FBT takes care of the entire logistics process, from storage to shipping the product, so that the merchant can focus on marketing, content and product development.
Seeking to replicate the success of the US and UK
TikTok Shop is currently available in eight markets : the United States, the Philippines, Indonesia, Malaysia, the United Kingdom, Singapore, Thailand, and Vietnam. Among these, its performance in the United States and the United Kingdom stands out , where it has managed to position itself in the top 10 cosmetics eCommerce markets .
On a colorful background, the image of a mobile phone is shown with the TikTok logo on the screen. Around the phone, there are a multitude of products (clothes, cosmetics, balls, books, speakers, etc.) that represent the TikTok Shop marketplace, which is coming to Spain in October.
July 26, 2024
By Maria Bastero
Content Manager at Marketing4eCommerce
PWe finally have a date for the arrival of TikTok Shop in Spain. The famous social network will launch its marketplace in Spain and also in Ireland very soon, at the beginning of October. This represents a reduction in the initial plan, which contemplated launching this platform in more European countries such as Germany, France and Italy. However, TikTok Shop will land in more European countries in 2025 .
This first, more modest contact in Europe could also be related to TikTok's interest in not attracting too much attention from regulatory authorities . Let us remember that the social network is one of the large platforms that, due to its characteristics, power and size in the market, are regulated by laws such as the DSA and the DMA , in order uae number data to guarantee good practices in terms of advertising and privacy, as well as fair competition. In fact, TikTok has recently been in the spotlight of the European Commission, resulting in the suspension of the TikTok Lite rewards program in the EU .
TikTok Shop has already started hiring in Spain
The arrival of TikTok Shop in Spain, leaked by Bloomberg , will be led by Kevin Chen , who will be in charge of the TikTok Shop division in Europe . Previously, Chen was in charge of leading Toutiao, the news application of ByteDance, TikTok's parent company.
The famous Chinese social network has already hired around 40 employees in Spain to form a team for TikTok Shop. This would make the country one of the company's largest eCommerce centers in Europe. In addition to this, TikTok is also looking for Spanish-speaking staff in Madrid, London and other territories to fill positions in areas such as logistics, fulfillment and strategy for its marketplace.
Likewise, regarding how TikTok Spain's logistics will work , we can guess that this service will operate in a similar way to the model they present in the United Kingdom (Fulfilled by TikTok), as it is the closest market to Spain. In this case, FBT takes care of the entire logistics process, from storage to shipping the product, so that the merchant can focus on marketing, content and product development.
Seeking to replicate the success of the US and UK
TikTok Shop is currently available in eight markets : the United States, the Philippines, Indonesia, Malaysia, the United Kingdom, Singapore, Thailand, and Vietnam. Among these, its performance in the United States and the United Kingdom stands out , where it has managed to position itself in the top 10 cosmetics eCommerce markets .