Google Tag Manager: 10 Good Reasons to Use It
Posted: Mon Jan 06, 2025 5:07 am
Google Tag Manager is one of the most innovative tools on the web for advanced management of our marketing analysis . For those who have never heard of it, it is a tool dedicated primarily to marketing analysts and marketing managers, which allows you to bring Conversion Rate Optimization - the optimization of conversion processes within a website - to a level that would otherwise only be achievable through the use of often very expensive tools.
With Google Tag Manager, you can also easily track and transmit to your own analysis or digital marketing management tools (including Google Analytics, of course, but also Facebook) any belarus phone number type of behavior, from viewing a web page to clicking on a call to action, from social sharing to the entire purchase funnel of an e-commerce site.
All things that many analytics tools , when properly programmed, already do autonomously, of course.
So why is it still worth switching to Google Tag Manager? Here are my 10 reasons
1# The ideal solution for the man (or woman) who never has to ask
Web Analytics: 10 Reasons to Use Google Tag Manager
The first, most important of the advantages that those who switch to Google Tag Manager immediately discover? Here it is: freeing themselves from the slavery of asking.
It's a classic, right?
Your client entrusts you with the management of the marketing and optimization processes within their website. However - there is always a however - the technical maintenance of the site is entrusted to an external company , that is, it is one of the thousand responsibilities of the company's internal IT department, which (as always) has a lot to do and (as always) certainly has no time to waste with "the marketing people".
With Google Tag Manager, you can also easily track and transmit to your own analysis or digital marketing management tools (including Google Analytics, of course, but also Facebook) any belarus phone number type of behavior, from viewing a web page to clicking on a call to action, from social sharing to the entire purchase funnel of an e-commerce site.
All things that many analytics tools , when properly programmed, already do autonomously, of course.
So why is it still worth switching to Google Tag Manager? Here are my 10 reasons
1# The ideal solution for the man (or woman) who never has to ask
Web Analytics: 10 Reasons to Use Google Tag Manager
The first, most important of the advantages that those who switch to Google Tag Manager immediately discover? Here it is: freeing themselves from the slavery of asking.
It's a classic, right?
Your client entrusts you with the management of the marketing and optimization processes within their website. However - there is always a however - the technical maintenance of the site is entrusted to an external company , that is, it is one of the thousand responsibilities of the company's internal IT department, which (as always) has a lot to do and (as always) certainly has no time to waste with "the marketing people".