SEO Positioning Strategies: A Case Study
Posted: Mon Jan 06, 2025 5:14 am
Before studying and drawing conclusions from the 3 case studies of the winners, you can review how #Primialprimo was born , what the rules of the contest were and with what objective one participated in this exciting SEO challenge, by reading the post I wrote on SEMrush: SEO Facts: Participate in the Challenge and Win SEMrush Accounts .
In summary, the rules of the contest were as follows:
Starting a new third level blog on a free platform.
The words primo, maggio, festa and lavoro cannot appear in the domain name .
The contest starts on February 1st and ends on May 1st.
Let's start immediately with the first case study, the SEO strategy implemented by Giovanni Rasulo, which provides us with an interesting example of how a SERP can be scaled on a given query.
Case study 1, the second place strategy: putting yourself in the user's shoes
workersday.altervista.org (by Giovanni Rasulo)
Case history on positioning in search engines
"I'll start by telling you how it started, saying canada phone number that I'm not a professional SEO, I'm just a passionate amateur: SEO has something to do with me because I work in digital marketing.
Digital marketing, as I see it, is the set of integrated activities and techniques that synergistically allow the achievement of a specific objective on the web (sales, branding , events , etc ...). SEO takes into consideration only one aspect, search engines , and is considered in the planning of a digital strategy because it increases the probability that a site will be visited naturally by a growing flow of users.
I immediately accepted the invitation to participate in the #Primialprimo contest, whose rules established that the positioning for the chosen query would be valid only if in the domain of the created site there was no component of the expected focus keyword: labor day.
In summary, the rules of the contest were as follows:
Starting a new third level blog on a free platform.
The words primo, maggio, festa and lavoro cannot appear in the domain name .
The contest starts on February 1st and ends on May 1st.
Let's start immediately with the first case study, the SEO strategy implemented by Giovanni Rasulo, which provides us with an interesting example of how a SERP can be scaled on a given query.
Case study 1, the second place strategy: putting yourself in the user's shoes
workersday.altervista.org (by Giovanni Rasulo)
Case history on positioning in search engines
"I'll start by telling you how it started, saying canada phone number that I'm not a professional SEO, I'm just a passionate amateur: SEO has something to do with me because I work in digital marketing.
Digital marketing, as I see it, is the set of integrated activities and techniques that synergistically allow the achievement of a specific objective on the web (sales, branding , events , etc ...). SEO takes into consideration only one aspect, search engines , and is considered in the planning of a digital strategy because it increases the probability that a site will be visited naturally by a growing flow of users.
I immediately accepted the invitation to participate in the #Primialprimo contest, whose rules established that the positioning for the chosen query would be valid only if in the domain of the created site there was no component of the expected focus keyword: labor day.