How to recover abandoned carts: 7 foolproof strategies
Posted: Mon Jan 06, 2025 5:28 am
Many e-commerce entrepreneurs don't know how to recover abandoned carts , and with this they are losing many opportunities to generate sales. If you have an online store and you are not yet implementing strategies for recovering abandoned carts , don't leave without reading this article and taking lots of notes!
Before moving on, we'll leave you with a fact that you'll be grateful for. In Tiendanube you can implement actions to recover abandoned carts easily in the administration panel or with an application. The best thing? Tiendanube doesn't charge a commission per sale.
Boost your brand by creating your own online store.
What is an abandoned cart?
An abandoned cart is when people do not complete the number library payment within an online store where they added products to their “shopping bag” or completed a subscription form. We can define it as an intention to purchase that was not successfully completed.
Why are abandoned carts generated?
There are different reasons why consumers abandon the checkout of a purchase , we explain in more detail below.
High shipping costs . When shipping cost information is not sufficient or clear, customers proceed with their purchase, but abandon it when the shipping price is higher than they expected. To reduce this cause of abandonment, it is recommended to offer different shipping options, as well as implement promotions that offer free shipping.
The customer is not ready to buy . The purchasing cycle is not necessarily linear, it is increasingly common for consumers to do research before making the decision to buy, especially when it comes to high-value purchases. According to Baymard, 48% of abandoned carts are due to the fact that the person was just looking.
Poor information in the online store. Remember that e-commerce sales are indirect; generally, you only have the information on the product page and the visual elements to explain the features and added value. When this is insufficient, the conversion rate (i.e. sales) can be affected.
Complicated purchasing process . To ensure purchases in an e-commerce, it is necessary to facilitate the purchasing process and achieve a balance between obtaining buyer data, security parameters and, of course, the usability of your store. Create simple and clear forms, which include optional fields to strengthen this point.
Long delivery times . This can be another reason why a potential customer abandons their shopping cart. Express delivery times (same day, next day, etc.) are a big draw for many consumers and can be a reason to buy from one online store or another.
There is no compatible payment method. As with the previous reason, payment methods are important when shopping online, as they adapt to different lifestyles and needs. Offering the opportunity to pay with cards, cash, transfers, as well as new payment methods such as buy now pay later or e-wallets allows you to cover all types of consumers.
Before moving on, we'll leave you with a fact that you'll be grateful for. In Tiendanube you can implement actions to recover abandoned carts easily in the administration panel or with an application. The best thing? Tiendanube doesn't charge a commission per sale.
Boost your brand by creating your own online store.
What is an abandoned cart?
An abandoned cart is when people do not complete the number library payment within an online store where they added products to their “shopping bag” or completed a subscription form. We can define it as an intention to purchase that was not successfully completed.
Why are abandoned carts generated?
There are different reasons why consumers abandon the checkout of a purchase , we explain in more detail below.
High shipping costs . When shipping cost information is not sufficient or clear, customers proceed with their purchase, but abandon it when the shipping price is higher than they expected. To reduce this cause of abandonment, it is recommended to offer different shipping options, as well as implement promotions that offer free shipping.
The customer is not ready to buy . The purchasing cycle is not necessarily linear, it is increasingly common for consumers to do research before making the decision to buy, especially when it comes to high-value purchases. According to Baymard, 48% of abandoned carts are due to the fact that the person was just looking.
Poor information in the online store. Remember that e-commerce sales are indirect; generally, you only have the information on the product page and the visual elements to explain the features and added value. When this is insufficient, the conversion rate (i.e. sales) can be affected.
Complicated purchasing process . To ensure purchases in an e-commerce, it is necessary to facilitate the purchasing process and achieve a balance between obtaining buyer data, security parameters and, of course, the usability of your store. Create simple and clear forms, which include optional fields to strengthen this point.
Long delivery times . This can be another reason why a potential customer abandons their shopping cart. Express delivery times (same day, next day, etc.) are a big draw for many consumers and can be a reason to buy from one online store or another.
There is no compatible payment method. As with the previous reason, payment methods are important when shopping online, as they adapt to different lifestyles and needs. Offering the opportunity to pay with cards, cash, transfers, as well as new payment methods such as buy now pay later or e-wallets allows you to cover all types of consumers.