Search Engine Positioning: Google's Changes

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Google's main concern is to provide users who rely on its search engine with the most relevant answers and the most useful resources. The positioning of each web page depends on this criterion. To order search results according to their quality, the algorithms that build the SERPs of a query are constantly developed and updated. As a result, the positioning of a site on search engines is always subject to change .

Even the way in which Google presents search results to the user has changed over the years: the SERPs have been enriched over time with a lot of information to provide a more or less complete picture of each result.

If you have a website, you need to constantly monitor Google's changes to know how new algorithms affect your web positioning, but also to be updated on the new features that the search italy phone number engine has activated, which you can exploit to attract more traffic to your site. To be competitive, you need to regularly analyze how the SERPs change, because this will help you understand how not to lose a good positioning on search engines or how to achieve a better one by optimizing certain parameters.

Here are the main changes that Google has introduced in the SERPs over the years:

If we analyze the search results that are positioned in Google for a given query, we find different elements in SERP: images, nearby shops, specific services, contextual information, also depending on the device through which the user is performing the search. Let's take a look at the new elements that make up the SERP and see how these can help you improve the positioning of your business on the search engine, making sure that these extra features appear when your site is among the results for a given query. The SERP Features introduced by Google, in fact, offer new opportunities for visibility to your business, and can prove to be truly crucial for your business. Let's look at them together one by one.