Probiotic OTC products are about 170 million (the most popular products in the category, of which female probiotics and stomach probiotics are the most commonly used).
B420 probiotics are popular in China and have great market potential.
Bone health enhancers are also a growing category, with a year-on-year growth of about 50%.
The market share of this product ranks fourth among all subcategories.
Calcium and glucosamine products are searched by seniors and Chinese parents.
Anti-aging supplements aka NMW have about 160 million anti-aging products (2021).
Forecasts show that by 2023, the size of China's NMN health supplement market will grow by 5
0%, reaching $27 billion.
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