TikTok launches advertising tool to create AI-powered influencers and automatically translate audio
Posted: Mon Jan 06, 2025 5:42 am
By Rafael Sotelo
Content manager at Marketing4eCommerce
TikTok aims to become a space where brands can experiment and connect directly with their audiences. At the recent TikTok World 2024 , Symphony was introduced , a suite of advertising solutions powered by generative artificial intelligence (AI), designed to help creators and brands produce innovative, TikTok-specific content.
Symphony: Blending Human Imagination with AI Efficiency
As explained by the app, with Symphony , TikTok seeks to enable companies of all sizes, creators, and agencies to combine human imagination with the efficiency of AI. According to research, creating specific ads for TikTok increases purchase intent by 37% and brand favorability by 38%. In addition, 79% of TikTok users prefer brands that demonstrate a clear understanding of how to create content specific to the platform.
Symphony Digital Avatars: innovation in content
To help creators and brands engage global venezuela number data audiences, TikTok has introduced Digital Avatars . These generative avatars enable new ways to scale creative strategies on TikTok. With 58% of TikTok users saying they trust brands more after learning about them from TikTok creators, avatars aim to help globalize branded content with a personalized, human touch , spanning a wide variety of mannerisms, expressions, nationalities, ages, and languages .
As TikTok has explained, there will be two types of digital avatars:
Stock Avatars : Pre-built avatars created using paid actors licensed for commercial use. They allow businesses to add a human touch to their content with global creators from diverse backgrounds and over 30 languages, including Spanish .
Custom Avatars – Designed to represent a creator or brand spokesperson with multilingual skills , allowing creators and marketers to control and scale their image and brand.
Content manager at Marketing4eCommerce
TikTok aims to become a space where brands can experiment and connect directly with their audiences. At the recent TikTok World 2024 , Symphony was introduced , a suite of advertising solutions powered by generative artificial intelligence (AI), designed to help creators and brands produce innovative, TikTok-specific content.
Symphony: Blending Human Imagination with AI Efficiency
As explained by the app, with Symphony , TikTok seeks to enable companies of all sizes, creators, and agencies to combine human imagination with the efficiency of AI. According to research, creating specific ads for TikTok increases purchase intent by 37% and brand favorability by 38%. In addition, 79% of TikTok users prefer brands that demonstrate a clear understanding of how to create content specific to the platform.
Symphony Digital Avatars: innovation in content
To help creators and brands engage global venezuela number data audiences, TikTok has introduced Digital Avatars . These generative avatars enable new ways to scale creative strategies on TikTok. With 58% of TikTok users saying they trust brands more after learning about them from TikTok creators, avatars aim to help globalize branded content with a personalized, human touch , spanning a wide variety of mannerisms, expressions, nationalities, ages, and languages .
As TikTok has explained, there will be two types of digital avatars:
Stock Avatars : Pre-built avatars created using paid actors licensed for commercial use. They allow businesses to add a human touch to their content with global creators from diverse backgrounds and over 30 languages, including Spanish .
Custom Avatars – Designed to represent a creator or brand spokesperson with multilingual skills , allowing creators and marketers to control and scale their image and brand.