Categorization: Sites, Users and Searches

[arafatenzo]

Today, however, things have changed and SEO can no longer be compared to a Formula 1 race. The metaphor that reflects the current situation of SEO is that of the jungle : the first page of Google is the exit from this jungle, which we can travel through different paths. Some will lead us to the end of the jungle, perhaps after months, or years, others will never lead us on the right path.


SERP: The Google Jungle
How does Google determine the top 10 search portugal phone number results on the first page? Based on the following factors:

Categorization
Universal Search
Freshness
Entity
The "3 P's" of Google
Social Networks
How does Google build the top 10 search results?

How Google Builds Search Results
Logically, the process of creating Google SERPs happens like this: a user types a query, the search engine infers the topic, infers the user's intent, sends the results to specialized algorithms, personalizes them, and finally displays them to the user.

SEO factors vary from SERP to SERP because each SERP has different SEO factors
Before building the SERPs, Google carries out a categorization of the sites.