All the essential tools for writing great content
Posted: Mon Jan 06, 2025 5:54 am
To write quality content you have to investigate . You have to discover what the needs of the people who revolve around the topic you are addressing are. The reasoning is simple: to respond to the needs of potential readers, to be appreciated by the right people, you have to understand what they want. What they are looking for.
That's why I always repeat this point: to write well you have to observe the data (like those of Google Analytics ), study the communities and question Google. That is, the archive that records requests, questions, curiosities and fears of your audience. How can you extrapolate the answers from this database and use them to create quality content for your website?
1# Study the queries
To write quality content, I study the searches my spain phone number readers do on Google. How? With different tools. The Mountain View company itself provides decisive tools. The first and most famous is called Google Trend , a fantastic tool for defining the evolution of a topic over time and space.
Write Quality Content for Your Blog with Google Trends
I recommend it and always use it when, for example, I have to work with texts related to tourism: when to prepare articles to push the ski week? In September? You have to do it when people search for information on the topic, you have to observe the trends. Without forgetting that here you can find useful information on topics related to the main theme. This preliminary study on queries is essential to create quality content.
Then there is Keyword Planner which - among the various functions - allows you to obtain the search volumes of a specific query. I use this step to identify a starting point, a reference topic for writing the article. Do you want to know if a search is of interest to the public? This is the first step to take, the first useful indicator to understand what and how your audience searches.
That's why I always repeat this point: to write well you have to observe the data (like those of Google Analytics ), study the communities and question Google. That is, the archive that records requests, questions, curiosities and fears of your audience. How can you extrapolate the answers from this database and use them to create quality content for your website?
1# Study the queries
To write quality content, I study the searches my spain phone number readers do on Google. How? With different tools. The Mountain View company itself provides decisive tools. The first and most famous is called Google Trend , a fantastic tool for defining the evolution of a topic over time and space.
Write Quality Content for Your Blog with Google Trends
I recommend it and always use it when, for example, I have to work with texts related to tourism: when to prepare articles to push the ski week? In September? You have to do it when people search for information on the topic, you have to observe the trends. Without forgetting that here you can find useful information on topics related to the main theme. This preliminary study on queries is essential to create quality content.
Then there is Keyword Planner which - among the various functions - allows you to obtain the search volumes of a specific query. I use this step to identify a starting point, a reference topic for writing the article. Do you want to know if a search is of interest to the public? This is the first step to take, the first useful indicator to understand what and how your audience searches.