A contact form is an online tool that allows brands to collect data from potential customers, such as name, email and phone number, in order to then generate conversion and loyalty campaigns. Learn how to create a web form for your e-commerce.
Contact forms are a valuable tool for any website or online store . Not only do they allow visitors to get in touch with the brand, but they also help build a database of potential customers.
This database becomes a great asset for the business, as it provides important information about visitors (such as needs or desires ) and allows for effective communication with them.
In this post we will tell you how to number database create your contact form and, as a bonus, you will learn how to design Instagram Lead Ads that will help you attract users through a pre-designed web form. Let's get started!
Boost your brand by creating your own online store.
What is a contact form?
A contact form is a tool used on websites or online stores for visitors to send a message to the person who owns the site. To implement it, it is key to understand what a lead is in marketing . This form usually includes fields for users to enter their name, email address, and the message they want to leave.
Once they submit the form, the page owner receives an email or notification informing them that they have received an inquiry.
5 advantages of creating a contact form
Whether you have a website or an online store, offering a contact form as a means of communication with your audience can bring many benefits to your business. Below we detail the main ones:
1. Facilitates communication
A contact form allows your visitors to connect with you quickly and easily, without having to search for your email or phone number.
2. Helps organize and manage requests
Contact forms can include additional fields, such as a checkbox to select the reason for the message (e.g. query, complaint, exchange, return, etc.). This makes it easier to manage and read messages, saving you and your team time.
3. Contributes to your business metrics
Having this checkbox to select the type of message on your contact form can help you create metrics on how many complaints, change requests, etc. you receive per month. This will give you a clearer idea of where to make adjustments.
For example, if you sell clothing and you get a lot of size change messages, the question would be: Am I offering a size chart for each product? Does that chart have the correct data? How could I improve it?
4. Avoid spam
Contact forms can include security measures such as CAPTCHAs to prevent spammers from sending unwanted emails. Perhaps the most well-known example of a CAPTCHA is the one that requires a check mark to indicate that you are “not a robot” – have you ever seen that?
CAPTCHA security measure for contact form.
5. Improve your brand positioning
Having a contact form can give your website or online store a more professional image, generating authority and recognition among visitors.
In short, having a contact form on your website can help you improve the efficiency of communication in your business and provide a more professional experience for your potential customers.