By Rafael Sotelo
Content manager at Marketing4eCommerce
GGoogle continues to unleash new AI applications in its products. A few days ago we talked about the new developments announced at Google IO , at its recent Google Marketing Live (GML) event , key innovations in the field of digital marketing and online advertising were presented. These new developments, focused on generative AI and immersive advertising experiences, promise to transform the interaction between companies and consumers.
Google's latest AI innovations are designed to help azerbaijan number data marketers think big and get results fast. AI will be used throughout the entire advertising creation process by professionals, from the idea of the campaign to the control after its completion, as you can see in this video and as we will explain below.
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New immersive advertising experiences
One of the biggest barriers in eCommerce is the difficulty for users to make purchasing decisions without physically seeing or trying on products. Google is addressing this challenge with Shopping ads enhanced by immersive visuals. These improvements include the ability to virtually try on products and the implementation of 3D rotating ads. Additionally, users will be able to explore ads to see product videos, overviews, and similar products from the company.