Let's take the example of saving money

[sharminakter]

Take this article about the board game Wingspan as an example.

The author talks about his personal experiences and opinions. He also provides unique photos of the product to prove that he has played the game.

Wingspan Board Game Review
Expertise
Research quality assessors should consider whether authors have thematic expertise. Do they have the knowledge, qualifications and credentials required to provide reliable information?

Expertise is often confused with experience. But they are not the same thing.


Some people want to get financial advice from an accredited professional (Expertise).

Expert biography of a financial article
Others want concrete examples of strategies that honduras phone phone data have worked for their peers (Experience).

article on saving money with an author who has experience
Both types of content can provide value to searchers, so both can perform well in Google EEAT.

Authority
Authority refers to your general reputation in your industry. Particularly among experts and influential people in your niche .

Google's quality raters are instructed to look at the authority of the creator, content, and website.

For example, an article on abdominal pain published by Doctissimo is authoritative because:

Doctissimo is a publication renowned for its medical advice
The authors - the editorial contributors of Doctissimo - are wellness professionals
They ask an expert (usually a doctor) to verify the accuracy of their content
Doctissimo, article, expert editors
Ideally, other authorities in your industry link to your content because it provides value.