Look for internal linking opportunities and orphan pages
Posted: Mon Jan 06, 2025 8:24 am
Another way to improve SEO and recover from Google penalties is to add internal links to your content. This is the custom of adding links to other relevant content on your website.
When a web page has many links pointing to it, Google's algorithm will consider it important and rank it higher in search results.
The fastest way to add internal links to your website is to ukraine phone number use All in One SEO’s Link Assistant. It provides a handy list of link suggestions that can be added to your posts with just a click of your mouse.
You can learn how to do this by following our definitive guide to SEO internal linking.
Fix broken links
Broken links can frustrate users because they cause the page to no longer exist and all they see is a 404 error message. This results in lower search results.
Therefore, fixing broken links is one of the best ways to get better rankings. There are many tools you can use to spot broken links, but you need to choose carefully.
Some of these tools cross-check links to external websites to ensure they are valid. But this behavior looks suspicious and could result in your site being blacklisted, which is exactly what you want to avoid.
That's why we recommend Broken Link Checker. Use an external server to test your links so your site isn't penalized by Google and doesn't hurt your site's performance.
Edit URLs in the Broken Link Checker
To learn more, check out our detailed guide on how to find and fix broken links in WordPress.
5. Use a technical SEO checklist to fix algorithm penalties
Google's algorithms not only check the content, but also the technical aspects of the website, such as page loading speed and how the site looks on mobile devices.
When a web page has many links pointing to it, Google's algorithm will consider it important and rank it higher in search results.
The fastest way to add internal links to your website is to ukraine phone number use All in One SEO’s Link Assistant. It provides a handy list of link suggestions that can be added to your posts with just a click of your mouse.
You can learn how to do this by following our definitive guide to SEO internal linking.
Fix broken links
Broken links can frustrate users because they cause the page to no longer exist and all they see is a 404 error message. This results in lower search results.
Therefore, fixing broken links is one of the best ways to get better rankings. There are many tools you can use to spot broken links, but you need to choose carefully.
Some of these tools cross-check links to external websites to ensure they are valid. But this behavior looks suspicious and could result in your site being blacklisted, which is exactly what you want to avoid.
That's why we recommend Broken Link Checker. Use an external server to test your links so your site isn't penalized by Google and doesn't hurt your site's performance.
Edit URLs in the Broken Link Checker
To learn more, check out our detailed guide on how to find and fix broken links in WordPress.
5. Use a technical SEO checklist to fix algorithm penalties
Google's algorithms not only check the content, but also the technical aspects of the website, such as page loading speed and how the site looks on mobile devices.