Evaluate them according to their characteristics
1. Determine the main attributes of the brand
Before choosing a name, it is essential to know the key attributes of the brand. Make a list of adjectives that describe its personality, characteristics and benefits .
2. Define the brand promise
Think about what your brand offers its customers: what unique solution or benefit does it bring to them? This promise should differentiate your brand from the competition and should be phone database the core around which your brand name is built.
3. Establish the product category and map the competition
Narrow your brand down to a specific category or industry. This will help you identify competitors and understand which names perform best in that space .
4. Think of possible names
This is where creativity comes in. Brainstorm and come up with as many names as possible that align with your brand’s attributes and promise. Don’t limit your imagination at this stage.
5. Separate the names according to their type
Sort the names into categories such as descriptive, acronyms, geographic or neologisms . This will help you evaluate which of them might work best.
6. Evaluate them according to their characteristics
Finally, choose a name that best meets the attributes of a good name: it should be unique, easy to remember, and adaptable to future changes . Test to make sure the name really resonates with your audience.
Tip → If you prefer to simplify the process or need some inspiration, use a name generator tool, such as Tiendanube's Name Generator . Simply select your business category, enter a few keywords, and you're good to go! These types of tools can provide you with valuable ideas and speed up the creative process.
Famous naming examples
Each of these names has a specific meaning or connotation that is aligned with the brand's identity and values.