In what situations is it appropriate to offer a product?
Posted: Mon Jan 06, 2025 8:48 am
It is important that you develop certain habits or practices in your business so that you offer your products at the right times. These practices include:
Stay informed about current events.
Segment your databases to get to know your customers.
Implement recurring activities and offers.
Now we will explain each of them with examples on how to offer a product :
Get informed about current events
You may not remember it, but in 2009, the AH1N1 influenza virus first emerged in the world, and Mexico was the origin of it all. This disease caused a brief pandemic that forced measures similar to those of 2020: social distancing and confinement.
In the midst of this situation, the brands that phone library won were those that acted in a timely manner to offer a solution to the problem. For example, manufacturers of cleaning products that adapted their messages and promotions to reach more consumers —“Do you need to disinfect surfaces? We offer you this product…”—.
During the COVID-19 pandemic, everyone did it, as they already had previous experience. Therefore, remember to offer your product at important events, be timely and careful in your messages.
Segment your databases to get to know your customers
A repeat customer is not the same as a sales prospect or even someone who has just bought a product from you. You simply won't offer them the same thing .
Knowing this detail requires you to review your databases—the famous sales funnel—to know what type of prospects you have, what stage of purchase they are in, or even if they can already be considered key accounts.
With this information, for example, you can create offers for new customers such as discount coupons on their first purchase. If they are repeat customers, you can give them 'exclusive' offers. This is always useful for building loyalty among customers with whom you want to maintain a close relationship and make them feel special.
Recurring activities and offers
Special dates — Mother's Day, Dog Day, Valentine's Day, etc. — and seasons — Christmas, spring — represent great opportunities to offer your products. Mark them on your calendar.
The same thing happens if you are going to introduce a new product to the market, as this is an excellent opportunity to offer it to your potential customers.
Running promotions is a great strategy for your business. Don't forget to do them at different times of the year, such as Hot Sale, New Year's Eve or on your anniversary.
Phrases to offer a product
There is no formula for offering a product, but there are phrases that can help you approach your customers in a persuasive way and convince them to buy your product. Some of them are:
If I have the solution to your problem, will you sign?
If it doesn't work, you return it free of charge.
There are no hidden costs.
The first month is free.
Check out these testimonials from our clients.
Take advantage of this offer.
For a limited time only.
You don't want to miss this opportunity.
What do you have to lose?
Some are more aggressive, others act in a persuasive way. The goal is to give you an idea of what each one implies.
Stay informed about current events.
Segment your databases to get to know your customers.
Implement recurring activities and offers.
Now we will explain each of them with examples on how to offer a product :
Get informed about current events
You may not remember it, but in 2009, the AH1N1 influenza virus first emerged in the world, and Mexico was the origin of it all. This disease caused a brief pandemic that forced measures similar to those of 2020: social distancing and confinement.
In the midst of this situation, the brands that phone library won were those that acted in a timely manner to offer a solution to the problem. For example, manufacturers of cleaning products that adapted their messages and promotions to reach more consumers —“Do you need to disinfect surfaces? We offer you this product…”—.
During the COVID-19 pandemic, everyone did it, as they already had previous experience. Therefore, remember to offer your product at important events, be timely and careful in your messages.
Segment your databases to get to know your customers
A repeat customer is not the same as a sales prospect or even someone who has just bought a product from you. You simply won't offer them the same thing .
Knowing this detail requires you to review your databases—the famous sales funnel—to know what type of prospects you have, what stage of purchase they are in, or even if they can already be considered key accounts.
With this information, for example, you can create offers for new customers such as discount coupons on their first purchase. If they are repeat customers, you can give them 'exclusive' offers. This is always useful for building loyalty among customers with whom you want to maintain a close relationship and make them feel special.
Recurring activities and offers
Special dates — Mother's Day, Dog Day, Valentine's Day, etc. — and seasons — Christmas, spring — represent great opportunities to offer your products. Mark them on your calendar.
The same thing happens if you are going to introduce a new product to the market, as this is an excellent opportunity to offer it to your potential customers.
Running promotions is a great strategy for your business. Don't forget to do them at different times of the year, such as Hot Sale, New Year's Eve or on your anniversary.
Phrases to offer a product
There is no formula for offering a product, but there are phrases that can help you approach your customers in a persuasive way and convince them to buy your product. Some of them are:
If I have the solution to your problem, will you sign?
If it doesn't work, you return it free of charge.
There are no hidden costs.
The first month is free.
Check out these testimonials from our clients.
Take advantage of this offer.
For a limited time only.
You don't want to miss this opportunity.
What do you have to lose?
Some are more aggressive, others act in a persuasive way. The goal is to give you an idea of what each one implies.