Elements of an empathy map
Posted: Mon Jan 06, 2025 8:59 am
An empathy map contains six divisions, which represent the buyer persona's problems, desires, demands, ideas and feelings towards the company. To start building it, it is necessary to ask and develop the following key questions about the customer:
What does the customer think and feel? This is the general situation of the customer, i.e. their demographic, economic and psychological aspects to understand their concerns, dreams and goals. This can also be used to determine how the brand is perceived.
What do they listen to? This includes all the information that comes to the customer , such as conversations with their friends and family, podcasts they listen to, the influencers and celebrities they follow, and any other communication that may generate opinions or reviews of brands.
What do they see? This section should look at the bosnia and herzegovina number data customer's everyday environment , what they see on social media, where they live, work or study, the people in their close circle, the content they consume on entertainment platforms, as well as who they see interacting with brands.
What does he say and do? It is necessary to observe the coherence between what the client says and the actions that support it . It is necessary to closely examine his behavior in order to know what type of client he is, based on his occupations, hobbies and interests.
What are the efforts? This part of the empathy map should represent the obstacles that the customer has to face in his life, at the same level as the doubts, worries and frustrations he experiences. This question can be answered by discovering his pain points, that is, the fears that the brand can calm.
What are your results? You should describe the possibilities of satisfaction that a customer can achieve when he or she has overcome the obstacles in the previous section. Based on his or her main desires and after having carried out the entire analysis, you can establish how he or she is satisfied with the solutions offered by a brand.
What does the customer think and feel? This is the general situation of the customer, i.e. their demographic, economic and psychological aspects to understand their concerns, dreams and goals. This can also be used to determine how the brand is perceived.
What do they listen to? This includes all the information that comes to the customer , such as conversations with their friends and family, podcasts they listen to, the influencers and celebrities they follow, and any other communication that may generate opinions or reviews of brands.
What do they see? This section should look at the bosnia and herzegovina number data customer's everyday environment , what they see on social media, where they live, work or study, the people in their close circle, the content they consume on entertainment platforms, as well as who they see interacting with brands.
What does he say and do? It is necessary to observe the coherence between what the client says and the actions that support it . It is necessary to closely examine his behavior in order to know what type of client he is, based on his occupations, hobbies and interests.
What are the efforts? This part of the empathy map should represent the obstacles that the customer has to face in his life, at the same level as the doubts, worries and frustrations he experiences. This question can be answered by discovering his pain points, that is, the fears that the brand can calm.
What are your results? You should describe the possibilities of satisfaction that a customer can achieve when he or she has overcome the obstacles in the previous section. Based on his or her main desires and after having carried out the entire analysis, you can establish how he or she is satisfied with the solutions offered by a brand.