Use Title Tags with Semantics in Mind

[sharminakter]

Heading elements should always be arranged in a hierarchical order.

For example, all H3 subheadings that follow a certain H2 should be subheadings of that H2.

Title elements
So, heading structure creates a logical hierarchy of topics in your content and helps readers and search engines better understand and navigate the text.

Tip: Use Semrush's Site Audit tool to identify issues jordan phone data with H1 headings, other HTML, and on-page SEO errors your site might be suffering from.

The same advice - nest tags according to their meaning - applies to all other semantic HTML tags.

Which brings us to the next tip:

Do not copy the visual presentation of your site
The HTML implementation should not be a simple copy of the visual presentation. Instead, it should follow the semantic structure of the page.

Let's look at this example:

the semantic structure of the page
The use of HTML tags on the left side is incorrect because it implies that the page contains four different topics, instead of one topic and three subtopics as shown on the right side.

On the right, we have a page properly constructed using semantic HTML. Although there are four distinct sections in the visual presentation of the page, the HTML tags are nested according to the semantic characteristics of the content.