Keywords play a crucial role in establishing topical authority

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To add depth to your content, consider exploring different angles or perspectives on a topic. This might involve conducting original research, presenting expert opinions or case studies, or incorporating multimedia elements such as videos and infographics.

On the other hand, breadth of content means covering a wide range of subtopics related to the main topic. This could include creating guides, how-to articles, lists, and more.

For example, if you are a finance blogger, your content pillars might include topics like personal finance, investing, and budgeting. Within each of these pillars, you can cover various algeria whatsapp subtopics, such as saving for retirement, analyzing the stock market, financing a trading trip , and ways to reduce expenses. This comprehensive approach to content creation will help you establish your authority in the finance niche.

To find content ideas, you can use tools like Google Trends or AnswerThePublic. Simply enter a broad topic to find subtopics and popular questions related to it.

Strategy #2: Keyword Research
They are words or phrases that users type into search engines when looking for information on a particular topic.

Thorough keyword research can help you identify terms and phrases that are relevant to your target audience and how they search for information.
you can improve your chances of ranking for those terms and establish yourself as an authority on that topic.

Remember to use a mix of long-tail keywords (more specific phrases with lower search volume) and short-tail keywords (broad terms with higher search volume) to capture both highly targeted and more general searches.