Conversion funnel: from lead acquisition to sales

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Another example of how this technique is implemented can be found in Zalando which recently introduced the new "Complete the outfit" feature , included in the single item page, which links to further products to encourage multiple purchases .

Zalando: How to Monetize at the Exit of the Conversion Funnel

At the base of this funnel is the creation of a desire and a need that the customer did not even have in his unconscious before browsing the site in search of something completely different.

Funnel: what to do, how to move
Creating an effective and efficient conversion funnel takes time and a lot of testing and tweaking on the field. The rules I personally adopt are as simple as they are essential if you want to get cayman islands phone number exceptional results.

Always start designing your funnel from the end, never from the beginning.
Create a lead magnet for the acquisition of high-quality contacts. The following will depend on this: the skimming of contacts not in line with our target, the increase in authority, the implicit dependence or recognition by the lead, after having consumed a valuable content completely free of charge.
Lead nurturing must be constant. Imagine it as an evolutionary process with which we transform a simple visitor into a fan of our product or service. Email marketing with personalized delivery logics based on behavior is a must. For example, if a user does or does not perform the action we expect, they will receive, based on their choice, a different email: one will have the goal of making them continue on the path, the other to push them to make that choice that they have not yet made.
Cleanse the purchase path of every possible distraction and monitor behavior: from abandoned carts to heat maps.
Conversion funnels are an almost exact science, with an intriguing component linked to human behavior, to personal decisions which, as always, are an extremely erratic and unpredictable variable.