Boost your business with Email Marketing
Posted: Tue Jan 07, 2025 3:55 am
Finally, the problem most felt by marketing directors is that of dedicating time and resources to the editorial plan regarding the newsletter, that is, the creation of content that must necessarily be interesting for readers. Once upon a time, companies limited themselves to sending their communications pushing a product or a service. Communication was one-way, there was no attempt to dialogue with the consumer , but an attempt was made to persuade him to purchase.
Even today the final goal of a company is to sell, but new forms of marketing aim to intercept a need and provide a real-time response/solution
For this reason, content marketing has taken on a fundamental role in business strategies, including in the field of direct email marketing .
Doing Content Marketing with the Newsletter
Sending exclusively commercial messages or guatemala phone number newsletters that link to the latest posts published on the site is not only a missed opportunity for dialogue with your interlocutor , but can also be a reason for cancellations, thus running the risk of seeing your list of hard-earned subscribers shrink in a short time.
Writing a newsletter that meets the approval of readers can be difficult because, being a marketing and direct communication tool, it presents a mix of different elements that must be taken into consideration, in particular:
the market section to turn to
the type of information you intend to provide
First of all, you should know your target audience well. In addition to socio-demographic information such as age, gender, region of origin, you should find data relating to interests, aspirations, places - even digital ones - that the subscribers to your list like to visit.
Content should provide answers to concrete problems, be engaging and, in general, bring benefits to the reader.
Even today the final goal of a company is to sell, but new forms of marketing aim to intercept a need and provide a real-time response/solution
For this reason, content marketing has taken on a fundamental role in business strategies, including in the field of direct email marketing .
Doing Content Marketing with the Newsletter
Sending exclusively commercial messages or guatemala phone number newsletters that link to the latest posts published on the site is not only a missed opportunity for dialogue with your interlocutor , but can also be a reason for cancellations, thus running the risk of seeing your list of hard-earned subscribers shrink in a short time.
Writing a newsletter that meets the approval of readers can be difficult because, being a marketing and direct communication tool, it presents a mix of different elements that must be taken into consideration, in particular:
the market section to turn to
the type of information you intend to provide
First of all, you should know your target audience well. In addition to socio-demographic information such as age, gender, region of origin, you should find data relating to interests, aspirations, places - even digital ones - that the subscribers to your list like to visit.
Content should provide answers to concrete problems, be engaging and, in general, bring benefits to the reader.