2. Full Funnel Method Traditional

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2. Full Funnel Method Traditional digital marketing focuses on specific stages of the marketing funnel, such as attracting visitors through SEO or converting leads through email campaigns. While these strategies are effective, they often operate in isolation, which can leave gaps in the customer journey. In contrast, growth marketing takes an omnichannel approach – from acquisition to retention.



Growth marketers understand that scaling requires attention to uruguay whatsapp every part of the funnel, including nurturing leads, optimizing onboarding, and improving customer retention. 3. Prioritize through ICE scoring Growth marketers use frameworks like ICE scoring (impact, confidence, and ease) to prioritize experiments and initiatives. Each idea is scored based on its potential impact on the business, the level of confidence in its success, and how easy it would be to implement.



This ensures that high-impact projects take priority over lower-value projects, allowing teams to allocate resources efficiently. Generic digital marketing often lacks this degree of structured prioritization, which can lead to missed optimization opportunities. 4. Continuous optimization and permanent solution Traditional digital marketing campaigns usually have clear timelines and predetermined goals. Once a campaign is launched, marketers focus on monitoring results rather than proactively optimizing.