We could classify respondents according to their degree of motivation to participate, for example: those who maintain a bond of trust and credibility with the organization, and are sufficiently motivated to give us their opinion; those who do not hesitate to participate, if they perceive that the study may be useful to society; and finally, those who require some stimulus to feel motivated to participate.
To get the latter to participate, we will need to provide them with a reward for the time they invest. And this is a point to consider: how much is their own time worth to the customer?
The incentives
The use of incentives increases the willingness to participate, and tends to reduce the number of incomplete, erroneous or inaccurate responses.
However, the factors surrounding the use of incentives in surveys are very broad, such as: the conditions for accessing them, the probability of obtaining them, the delivery channel, the size, the perceived value, the characteristics of the audience to which they are directed, etc.
The incentives we can offer are of various types, and each has its points to be carefully considered, in order to achieve the desired effect.
If we offer a discount on all products or services, the response paraguay phone number will be higher, since if we offer the discount on only one, it may not be of interest to all participants.
If we offer a gift, it must be linked to the company's activity. Otherwise, platforms, especially email providers and social networks, may consider that we are spamming to collect personal data from users and block our mailings.
When there is a raffle, the expected benefits are not determined exclusively by the value of the incentive, but rather that value is weighted by the probability of winning.
In addition, the problems associated with the effective delivery of the incentive must be considered.
We can also offer sponsorship for each completed survey. For example, donating a sum of money or a quantity of products to an NGO or foundation. This gives a more positive image of the intentions of the survey, and encourages respondents to participate.