What kind of data can be obtained by operating LINE OA?
Posted: Tue Jan 07, 2025 6:33 am
Data can be classified into first-party, second-party, and third-party data based on different "owners . " First-Party Data refers to data owned by the company itself. From a brand's perspective, first-party data is data that is collected, owned, and used by oneself. For operators of LINE official accounts, the data that can be viewed, analyzed, and used by LINE's native backend is first-party data.
43. Data types that cannot be collected by LINE’s native backend
What LINE OA can collect is first-party data, not second-party or third-party data. Second-party data is data provided by the owner of the first-party data to another company for use. The most typical case is the data provided by Facebook to advertisers/brand owners. Third-party data is data collected by third parties that do not have a direct italy whatsapp phone number relationship with customers. The most typical case is the data provided by Google for brand analysis, but through some third-party tools, third-party data and first-party data can be integrated and applied .
Data sources: What is zero-party, first/second/third-party data? Which data is more important in the post-Cookie era?
44. Why is first-party data more important?
In recent years, the importance of first-party data has gradually increased. The main reason is that the advertising dividend of second-party data has declined and the restrictions on third-party data have increased. Third-party data is affected by the tightening of global privacy policies, and its collection is subject to heavy restrictions; second-party data is mainly used for advertising and customer acquisition. However, in recent years, digital advertising dividends have gradually disappeared, and the cost of retaining an old customer is approximately as much as acquiring one. 1/10 of the cost of a new customer . Therefore, brands have invested more resources in collecting and utilizing first-party data to gain a more comprehensive and in-depth understanding of existing customers and deepen membership management.
43. Data types that cannot be collected by LINE’s native backend
What LINE OA can collect is first-party data, not second-party or third-party data. Second-party data is data provided by the owner of the first-party data to another company for use. The most typical case is the data provided by Facebook to advertisers/brand owners. Third-party data is data collected by third parties that do not have a direct italy whatsapp phone number relationship with customers. The most typical case is the data provided by Google for brand analysis, but through some third-party tools, third-party data and first-party data can be integrated and applied .
Data sources: What is zero-party, first/second/third-party data? Which data is more important in the post-Cookie era?
44. Why is first-party data more important?
In recent years, the importance of first-party data has gradually increased. The main reason is that the advertising dividend of second-party data has declined and the restrictions on third-party data have increased. Third-party data is affected by the tightening of global privacy policies, and its collection is subject to heavy restrictions; second-party data is mainly used for advertising and customer acquisition. However, in recent years, digital advertising dividends have gradually disappeared, and the cost of retaining an old customer is approximately as much as acquiring one. 1/10 of the cost of a new customer . Therefore, brands have invested more resources in collecting and utilizing first-party data to gain a more comprehensive and in-depth understanding of existing customers and deepen membership management.