Search engines are slowly gaining ground on Amazon in product searches
Posted: Tue Jan 07, 2025 6:46 am
When it comes to searching for products (with a view to purchasing), Amazon continues to be the darling of consumers, although their fondness for the famous online store has waned over the past year.
According to a recent study carried out in the United States by the intelligence research company Survata , Amazon accounts for 49% of initial product searches carried out by consumers on the Internet.
Although high, this percentage is significantly lower than in 2016, when the company accounted for 55% of product searches.
Amazon's decline in popularity as a way to find products over the past 12 months has been helped by the rise in search engines . 36% of consumers use search engines when searching for products online. In 2016, this percentage was just 28%.
Search engines are much better off than the almighty Amazon when consumers are looking for very specific products . In this case, 46% start their searches on search engines and only 29% start their searches on Amazon.
On the other hand, 15% of consumers say they start their search for products on the websites of specific retailers when they are going in blind and are not sure what they are looking for.
When consumers choose Amazon to start searching for products online, they do so senegal phone number mainly because of the excellent user experience offered by the e-commerce giant (28%) and its variety and wide selection of products (27%).
Although search engines (led by Google) have gained ground against Amazon over the past year, everything points to the fact that the leadership of the company led by Jeff Bezos in the field of digital assistants will sooner or later end up hurting Google and company. After all, more and more consumers are using voice searches to start their “shopping journey”.
According to a recent study carried out in the United States by the intelligence research company Survata , Amazon accounts for 49% of initial product searches carried out by consumers on the Internet.
Although high, this percentage is significantly lower than in 2016, when the company accounted for 55% of product searches.
Amazon's decline in popularity as a way to find products over the past 12 months has been helped by the rise in search engines . 36% of consumers use search engines when searching for products online. In 2016, this percentage was just 28%.
Search engines are much better off than the almighty Amazon when consumers are looking for very specific products . In this case, 46% start their searches on search engines and only 29% start their searches on Amazon.
On the other hand, 15% of consumers say they start their search for products on the websites of specific retailers when they are going in blind and are not sure what they are looking for.
When consumers choose Amazon to start searching for products online, they do so senegal phone number mainly because of the excellent user experience offered by the e-commerce giant (28%) and its variety and wide selection of products (27%).
Although search engines (led by Google) have gained ground against Amazon over the past year, everything points to the fact that the leadership of the company led by Jeff Bezos in the field of digital assistants will sooner or later end up hurting Google and company. After all, more and more consumers are using voice searches to start their “shopping journey”.