What is digital transformation?
Posted: Tue Jan 07, 2025 7:10 am
What are the benefits of digital transformation? Why is it important?
The benefits that digital transformation brings to enterprises can be divided into two major aspects: internal (inside the enterprise) and external (consumers):
Internally, in order for the brand's strategies and resources to revolve around consumers, many departments within the company need to be mobilized. Only when the above-mentioned marketing, sales, customer service departments, etc. all accept and implement digitalization together can it be possible to achieve complete digital transformation across malaysia whatsapp phone number departments and the entire enterprise. Although digital transformation is tiring and time-consuming, it can highly integrate cross-department resources. Operations are smoother, more efficient, and more synergistic.
Externally, digital transformation allows companies to be more consumer-centric. Successful digital transformation can effectively collect consumer-related data and use data integration and AI data insights to more completely establish consumer profiles. In addition to better understanding of consumers, it can also make the interaction between brands and consumers more personal and automated , making the customer's experience at various touch points coherent rather than disconnected.
The benefits that digital transformation brings to enterprises can be divided into two major aspects: internal (inside the enterprise) and external (consumers):
Internally, in order for the brand's strategies and resources to revolve around consumers, many departments within the company need to be mobilized. Only when the above-mentioned marketing, sales, customer service departments, etc. all accept and implement digitalization together can it be possible to achieve complete digital transformation across malaysia whatsapp phone number departments and the entire enterprise. Although digital transformation is tiring and time-consuming, it can highly integrate cross-department resources. Operations are smoother, more efficient, and more synergistic.
Externally, digital transformation allows companies to be more consumer-centric. Successful digital transformation can effectively collect consumer-related data and use data integration and AI data insights to more completely establish consumer profiles. In addition to better understanding of consumers, it can also make the interaction between brands and consumers more personal and automated , making the customer's experience at various touch points coherent rather than disconnected.