10 things to consider before taking the plunge into YouTube
Posted: Tue Jan 07, 2025 7:18 am
Once again, at MarketingDirecto.com we did not want to miss the great event of the digital sector that is being held at Balneario de Archena in Murcia. We are talking about ¡Murcia qué digital eres! (Murcia, how digital are you!) , an event led by Iñaki Tovar, the driving force behind this event and CEO of Webpositer.
After the institutional presentations, the day began with a presentation by Emilio García, who outlined some SEO keys on YouTube , focusing on e-commerce.
The first thing García stressed is that “YouTube is an entertainment platform. Let’s entertain ourselves, but also learn.” With this premise clear, these are the questions that an e-commerce must consider when opening a channel on YouTube:
1. The topics or keywords
At this point, we must take into account the types of keywords : current uganda phone number and timeless. Current keywords have a short time frame, such as the launch of a certain product, or a current event.
To find a topic to focus on, you can look for ideas and sources of inspiration. And if you don't know what to look for, it's time to take a step back and start brainstorming .
Analyzing your competitors' Spanish and foreign channels or taking a look at other channels that are growing a lot even if they are not related to your topic can be very useful for finding inspiration. You can also use tools such as BuzzSumo (to find the most viral topics on a specific topic), Content Explorer, YouTube trends, Google Trends, see Google and YouTube suggestions or visit forums and blogs. Another very useful tool can be KeywordTool.io, which allows you to discover what long tail you can get.
“What if we forget the keyword?” García asked. Well, that doesn’t matter, because that is SEO too, because although it doesn’t ensure organic traffic, “it does ensure virality.” In this case, an example is Tuenti, which has worked on YouTube with well-known YouTubers, or Latemotiv, Buenafuente’s program on Movistar’s #0 channel.
For García, this strategy is essential, since no one is going to make a fortune with AdSense, but perhaps they will “work with sponsors and influencers.”
2. The YouTube funnel
There are two types: one simple, in which the video consumer takes the initiative and contacts the e-commerce to convert. And a second, more complex model, in which the video consumer carries out a process that the business has already planned . “Here it is essential to measure each step,” García added.
3. Title
This is a basic question. How do you make a good title? The title should answer one of these questions: What is it about? Does it feature someone/something famous or relevant? Is it a series?
According to García, it is recommended that the title not be longer than 60 characters . He also recommends against keyword surfing, while he does not demonize clickbaiting: “Google does not penalize clickbait, it can be done as long as it is not lied about.”
But how can you really stand out in your titles from the rest? García has given a piece of advice: Use emojis. Almost no one uses them and Google does not penalize them. You can also use capital letters – something that is not penalized either – to attract more attention, or opt for titles that raise doubts.
4. The description
In this case the keyword has to be at the beginning or at least in the first fragment.
At this point, a highly recommended practice is to create video timings: “This is a rarely used technique and serves to facilitate quick access to the content.”
5. Use labels.
6. If it is a local business, use geolocation.
7. The importance of community: interaction is essential.
8. Use playlists
They are equivalent to categories within an e-commerce, except that instead of products, it is content.
9. Individual viewing time
A 20-second video watched from start to finish ranks better than a 10-second video with a viewing time of 2 minutes. Another concept that takes on special importance here is the overall viewing time , that is, the time a user spends going from one video to another.
When asked how long should a video last? García said that it is necessary to adapt to each video's intention, and to do so "there is nothing better than doing a prior search for other videos similar to the ones I want to post." You can also consult YouTube analytics or Tubebox (SEObox).
10. Good practices
Finally, García has recommended other positive ideas for the channels:
– Translate any video into any language. “We translate the title and description and add subtitles to the video.”
– Use pop-ups to encourage subscriptions : to do this, simply add the following to the end of the channel URL: sub_confirmation_1
– Use thumbnails with a visual identity . “Using very bright and eye-catching colors that impact search results can encourage people to click on a video.” It also helps build your own identity.
After the institutional presentations, the day began with a presentation by Emilio García, who outlined some SEO keys on YouTube , focusing on e-commerce.
The first thing García stressed is that “YouTube is an entertainment platform. Let’s entertain ourselves, but also learn.” With this premise clear, these are the questions that an e-commerce must consider when opening a channel on YouTube:
1. The topics or keywords
At this point, we must take into account the types of keywords : current uganda phone number and timeless. Current keywords have a short time frame, such as the launch of a certain product, or a current event.
To find a topic to focus on, you can look for ideas and sources of inspiration. And if you don't know what to look for, it's time to take a step back and start brainstorming .
Analyzing your competitors' Spanish and foreign channels or taking a look at other channels that are growing a lot even if they are not related to your topic can be very useful for finding inspiration. You can also use tools such as BuzzSumo (to find the most viral topics on a specific topic), Content Explorer, YouTube trends, Google Trends, see Google and YouTube suggestions or visit forums and blogs. Another very useful tool can be KeywordTool.io, which allows you to discover what long tail you can get.
“What if we forget the keyword?” García asked. Well, that doesn’t matter, because that is SEO too, because although it doesn’t ensure organic traffic, “it does ensure virality.” In this case, an example is Tuenti, which has worked on YouTube with well-known YouTubers, or Latemotiv, Buenafuente’s program on Movistar’s #0 channel.
For García, this strategy is essential, since no one is going to make a fortune with AdSense, but perhaps they will “work with sponsors and influencers.”
2. The YouTube funnel
There are two types: one simple, in which the video consumer takes the initiative and contacts the e-commerce to convert. And a second, more complex model, in which the video consumer carries out a process that the business has already planned . “Here it is essential to measure each step,” García added.
3. Title
This is a basic question. How do you make a good title? The title should answer one of these questions: What is it about? Does it feature someone/something famous or relevant? Is it a series?
According to García, it is recommended that the title not be longer than 60 characters . He also recommends against keyword surfing, while he does not demonize clickbaiting: “Google does not penalize clickbait, it can be done as long as it is not lied about.”
But how can you really stand out in your titles from the rest? García has given a piece of advice: Use emojis. Almost no one uses them and Google does not penalize them. You can also use capital letters – something that is not penalized either – to attract more attention, or opt for titles that raise doubts.
4. The description
In this case the keyword has to be at the beginning or at least in the first fragment.
At this point, a highly recommended practice is to create video timings: “This is a rarely used technique and serves to facilitate quick access to the content.”
5. Use labels.
6. If it is a local business, use geolocation.
7. The importance of community: interaction is essential.
8. Use playlists
They are equivalent to categories within an e-commerce, except that instead of products, it is content.
9. Individual viewing time
A 20-second video watched from start to finish ranks better than a 10-second video with a viewing time of 2 minutes. Another concept that takes on special importance here is the overall viewing time , that is, the time a user spends going from one video to another.
When asked how long should a video last? García said that it is necessary to adapt to each video's intention, and to do so "there is nothing better than doing a prior search for other videos similar to the ones I want to post." You can also consult YouTube analytics or Tubebox (SEObox).
10. Good practices
Finally, García has recommended other positive ideas for the channels:
– Translate any video into any language. “We translate the title and description and add subtitles to the video.”
– Use pop-ups to encourage subscriptions : to do this, simply add the following to the end of the channel URL: sub_confirmation_1
– Use thumbnails with a visual identity . “Using very bright and eye-catching colors that impact search results can encourage people to click on a video.” It also helps build your own identity.