The development of virtual reality by the major technological players in the market has revealed the enormous potential that this technology holds when it comes to not only entertaining the public, but also offering them unique brand experiences.
But, if until now the virtual experience was rather individualized, there are already those who are determined to turn it into a social phenomenon in which to interact with others. This is confirmed by recent movements that have occurred in the sector, such as the purchase of AltspaceVR by Microsoft or the appearance of numerous platforms in which the social aspect is central.
Facebook is one of the companies that has invested the most in this technology as the next step in the evolution of its social network. The goal is to build a space in which users can share and interact with their friends and acquaintances virtually, and for this it has already invested 250 million dollars.
But there are many other smaller ones that have launched several products on the market, such as RecRoom , a gaming platform with $5 million in funding, where users from all over the world can connect and play against each other.
Vtime , on the other hand, allows up to 4 people to explore different virtual worlds at the same time, as well as talk and record interactions between users using technology such as eye tracking or full body and speech reproduction.
Although there are undoubtedly many benefits, the concentration of all this virtual content ukraine phone number in the hands of a few has become a concern and there are many voices that advocate giving greater control to users.
To achieve this , Decentraland was created , the virtual reality blockchain through which users themselves can know all the transactions that are carried out without the need for intermediaries.
This project, which is expected to be launched in early 2018 , seeks to encourage the creation of high-quality virtual content by users through monetization and copyright retention.
What makes Decentraland different from other platforms is that users not only own the content, but also the platform itself, which also means that they are responsible for regulating it.
“Because it’s decentralized and the content isn’t hosted on our servers, we don’t have the power to modify or censor it,” explains Ariel Meilich, founder of Decentraland, in The Next Web.
These new initiatives thus open up a whole range of possibilities for users who are faced with new business opportunities, content creation and monetisation opportunities as a result of immersive experiences.