At this point in the game, there is no doubt that data is the new oil of the marketing world.
It is essential for companies to have a good data collection and analysis strategy to obtain the desired consumer insights in this digital age.
However, the speed that the market demands in acquiring knowledge and making decisions makes it necessary to present data in a more visual way, in real time and capable of providing information that not only the marketing department needs, but that involves the entire company.
All this has given rise to the so-called Smart Visual Data , a different and revolutionary way of presenting information. To find out what this concept consists of and how it benefits companies, we attended the presentation by Albert Soriano, CEO of Zeus, at eShow.
“When we started we had nothing, just a philosophy based on the idea that if we share the information that management teams have with employees, productivity improves,” Soriano begins, going back to his business beginnings.
When Zeus was taking its first steps, Soriano was already immersed in the tunisia phone number business world and it was through his experience that he realized the need to change things.
“We were wasting a lot of time on reports and meetings ,” he says. This is a very common problem in companies and one that needed to be solved.
That's why they decided to "use technology to save time. And everything changed. We said: let's connect all the data we have and display it on screens or video walls in front of the work teams."
Although, he admits, until then it was just "an internal experiment", it soon began to take off following the arrival of his first client, a chorizo manufacturer, a Mercadona supplier with a turnover of 1,000 million "who had the same problem as us".
Little by little and thanks to word of mouth, more companies arrived until they reached 300 in just one year.
Santander, Kia, Goldcar, Porcelanosa and Dia are some of its important clients. What is it that makes companies of such magnitude and diversity choose Zeus' service?, asks Soriano.
“The key to success lies in working teams, in giving them the ability to understand. Many companies operate as fiefdoms, they do not share their information with other departments,” he says.
He adds that his service is “more than a business tool, it is a tool for sharing. By seeing the data outside, people are able to internalize it.”
It is about sharing, communicating, offering an overall view, internalizing the data and understanding the personal contribution by making the data of each department, of each worker, public for the entire company.
And all of this as quickly as possible, since Zeus is capable of creating a dashboard 20 times faster than it would be to tackle the project internally.”
“Nowadays, experience is no longer a degree, sometimes it is a burden,” Soriano adds. “The key is knowledge; when you understand what is happening, you can make not only decisions, but good decisions.”