Industry marketing data analysis disclosed
Posted: Tue Jan 07, 2025 8:28 am
However, Xue Jin, the founder of Crescendo Labs, pointed out the difficulties faced by digital marketing. In recent years, competition in digital advertising has intensified. As more and more brands compete for online space, not only has the exposure of unpaid posts decreased, but the effectiveness of paid advertising has also plummeted . This trend has increased the cost for brands to acquire new customers. Therefore, the topic that companies must think about is how to acquire customers at a lower cost , and how to increase customer lifetime value (LTV) , so that the brand can obtain more from each customer. Increased revenue. Regardless of the former or the latter, data is an indispensable part. In short, data marketing today is not just a part of digital marketing, it is an indispensable part .
Complete 3 steps of marketing data analysis: data collection, data integration, and data insights
Data collection: Which consumer data is more poland whatsapp phone number valuable?
Traditional marketing methods, such as TV marketing, offline advertising, etc., are difficult to quickly adjust marketing strategies and materials by collecting consumer feedback and behavioral data. One of the biggest benefits of digital marketing is that you can directly track the exposure, click-through rate, conversion rate, etc. of every advertisement, every message, every post through digital tools.
Many brands are already doing this, such as collecting third-party data through Google Analytics to understand users' online activities. However, the Digital Times report pointed out that in the era of sharp decline in digital advertising dividends, "the cost of maintaining an old customer is 1/10 of the cost of acquiring a new customer", and GA data is difficult to directly help brands improve customer lifetime value. If a brand hopes to gain a deeper and more comprehensive understanding of its existing
Complete 3 steps of marketing data analysis: data collection, data integration, and data insights
Data collection: Which consumer data is more poland whatsapp phone number valuable?
Traditional marketing methods, such as TV marketing, offline advertising, etc., are difficult to quickly adjust marketing strategies and materials by collecting consumer feedback and behavioral data. One of the biggest benefits of digital marketing is that you can directly track the exposure, click-through rate, conversion rate, etc. of every advertisement, every message, every post through digital tools.
Many brands are already doing this, such as collecting third-party data through Google Analytics to understand users' online activities. However, the Digital Times report pointed out that in the era of sharp decline in digital advertising dividends, "the cost of maintaining an old customer is 1/10 of the cost of acquiring a new customer", and GA data is difficult to directly help brands improve customer lifetime value. If a brand hopes to gain a deeper and more comprehensive understanding of its existing