Then and only then can you take the time to develop

[Jannatulmawa]

Below I'll give you a partial list, which contains just the basics, those indications that in my opinion you just can't do without. → Ciccia first If the user finds himself having to scroll for ten minutes before finding the answer he is looking for, your content is not good. Point. Focus on the important things already in the introduction, hook your reader straight away. the reasoning and go into detail.


PS Marketers didn't invent this method: it comes from croatia phone data journalism and is called an inverted pyramid . As you can see, the problem of readers' attention is certainly nothing new. → Formatting is your friend We have established that on the web most people do not read, but scan the contents looking for the parts they are most interested in. You will therefore need to provide people with visual aids to make reading easier.


So: Use short paragraphs , a maximum of a few lines. There's nothing that makes you want to read more than a wall of text; Use bold text to highlight the most important words (without overusing them); Use bullet points; Use images and media to enrich the content . Allow me to focus on this last note for a second. I want to emphasize this: the images are not there to give color to the page.