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When users pogo stick

Posted: Tue Jan 07, 2025 9:29 am
by shaown
For those working in the digital world, the goal must be to create a content ecosystem that not only satisfies the algorithms, but that responds authentically and engagingly to the needs of users. With a well-defined strategy and an eye always focused on Google's innovations, 2025 can become the year of great opportunities for those who know how to adapt.

> If you want to improve your site's performance, have new list of real mobile phone numbers phone number technological tools to support it, have content experts with a view to Google Discover and Google News...


Despite its somewhat exotic name, pogo sticking is not the latest trend in sports or a variant of sticky rice. It is an activity that users do unconsciously many times a day, every time they perform a search and Google provides them with an answer.

But it is something that negatively affects a lot of SEO efforts elsewhere. That is why you need to work to ensure that pogo sticking does not happen when it comes to your WordPress site.

To understand what pogo sticking is and how it affects your position in the SERP, let's take a reverse example. For once, let's step outside the perspective of the person who produces the website and try to put ourselves in the shoes of an ordinary user who does an online search.

Whatever type of search you do, you end up with a series of results arranged in an order that seems random but is not random. These results are arranged in an order that, from the experience of other users who have had the same idea, appear more important and gradually less so, as you go down in the SERP results.

But if you click on the first link you are offered and don't find the answer and immediately exit the site to the second, Google realizes what you have done. Going from one result to the next by entering and exiting websites is called pogo sticking.