The battle to be the first in the field of artificial intelligence is becoming increasingly evident. Alexa, Cortana and Siri are beginning to evolve by leaps and bounds, and while Apple recently presented its HomePod home assistant, now it is Samsung that is also looking to launch its own.
Although the rumors have been circulating for some time, the Wall Street Journal has confirmed the Korean technology company's plans.
«Samsung is developing a home assistant powered by Bixby, its voice assistant. Timelines are still to be determined. The English version of Bixby has been delayed and many of the speaker's features and other specifications are still to be decided. But the project, internally called "Vega," has been underway for over a year now,» they explain in the post.
Despite Samsung's plans, it will have to step on the accelerator belgium phone number if it wants to have at least a chance of taking a slice of the virtual assistant market, currently led by Amazon and its Echo, which has a 70% share, followed by Google Home with 24%.
Microsoft is also launching a home assistant with built-in Cortana this fall, and Apple expects to release its HomePod this December.
But the newspaper goes further, as it seems that this is not the first time that Samsung plans to bet on voice assistants. In March 2015, it had already planned to present "Hive" at the Mobile World Congress in Barcelona, a similar project that had to be stopped due to software problems in voice recognition.
An issue that could also be the cause of the delay in the release of the English version of Bixby on the new Galaxy S8 device.
Now it only needs to solve these problems in order to compete with its rivals in a market where leadership is already beginning to be clearly established.