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Watch LINE connect with Salesforce and build a road to CRM together

Posted: Tue Jan 07, 2025 10:05 am
by aminaas1575
How is LINE relevant to Salesforce?
As mentioned above, the value of a platform like Salesforce lies in collecting multiple aspects of data so that it can more effectively outline and help brands analyze and predict behaviors. LINE has an active population of 21 million in Taiwan. In terms of trends, having first-party data and D2C communication characteristics make brands inseparable from LINE.

Therefore, for companies with Salesforce, LINE is an indispensable part of data collection. For companies operating LINE, Salesforce can extend the value of data, help complete member profiles, and conduct more precise marketing.

MAAC, becoming the bridge between Salesforce and LINE
At this time, MAAC, the cloud platform for taiwan whatsapp phone number sending LINE messages, plays a key role in connecting Salesforce and LINE and has four major advantages.

1. Complete the connection between LINE and CRM platform
First of all, if the brand's LINE official backend wants to connect to Salesforce, it needs to collaborate with API vendors. As LINE's official technology partner, Crescendo Labs has rich technical experience. Its product MAAC has the flexibility to connect to external platforms, allowing friends to LINE’s interactive data can be successfully imported into Salesforce.

2. Multiple functions and rapid integration
MAAC has multiple LINE functions: for e-commerce, there are shopping cart remarketing, product recommendation messages, and member activity grading ; for interaction, there are a variety of lottery games and event registration forms; for retail, there are beacons , invoice logins , and even Membership card. Once the brands are connected in series, they can be integrated painlessly and enjoy rich functions immediately.