3 Sponsored Meta Ad Groups Level 2.3.1 Programming 2.3.2 The public 2.3.3 The placements 2.3.4 Optimization and publishing 2.4 “Advertising” Level Meta Ads Campaigns 2.4.1 Conclusions How to manage Meta campaigns? Preliminary actions Let's start from the beginning, to be able to create your first sponsored Meta you must first have a profile on the platform, only then will you be able to create a Business Manager/Business Suite account (you can create your profile from here ).
1. Company Page and Advertising Account It can cayman islands number data be an existing page or you can create a new one from the Business Manager profile you just generated. The last step is to create an Advertising Account (if you don't already have one), or to connect an existing one to your page. This part, especially if you are a beginner, is usually a bit difficult, to make it easier for you I leave you a very clear and immediate video of a few minutes .
2. Install Pixel Meta The Meta Pixel works a bit like a bridge between your Meta Sponsored Campaigns and your website . It is a tracking code that is generated within your Meta Business Suite account and must be inserted into your site before even thinking about how to promote your brand on the platform. It tracks many of the actions of visitors who arrive on your domain thanks to Meta ads, allowing you to check if the ads are working, which audiences and which creatives are driving the most results.