Visits to targets from other sources). For those who deal professionally with online advertising campaigns, this advice is certainly banal, but it is usually neglected by the client (and the main reason that some clumsy home-made advertising attempts fail). Dynamic Retargeting is an essential feature when using a product feed, proving particularly effective for users during the online purchasing journey. Script: Max Performance Channels and Budget Allocation Google Performance Max campaigns are known for being “secret,” if not ironclad, but thanks to a script created by Mike Rhodes and Tobias Hink (which you can find here ), it is now possible to get more information about your campaign data and results.
This script is effective if we talk about campaigns with chile number data product feeds. If you prefer the explanation of this script in Italian, look here This snippet generates a Google Sheet with additional details, including the budget breakdown across different ad networks. Get more data from your Google Ads Max Performance campaigns An example among the many graphs and data you can extrapolate with this script. Using the script is simple and requires three steps: duplicate a ready-made Google Sheet; copy and paste the script into your Google Ads account, making minimal changes; insert the URL of the duplicate sheet into the script.
After clicking “Run”, the sheet will automatically fill in with all the necessary details. With this new information, keeping an eye on the various channels and budget allocation becomes quite simple and allows you to have an additional level of data to better manage your Pmax campaigns. Script to Discover Google Ads PMax Search Terms This script is extremely interesting, because it allows you to see if we are bringing on-target impressions and clicks in PMax campaigns (or if we are full of off-target search terms – which we can perhaps exclude by opening a ticket with Google Ads support).