So, when you plan your content you can pay attention to keyword volume, search intent and content structure.

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Create and then optimize. Post-publication optimization is essential to improve content marketing results because first of all it is better to work on content that already works rather than australia phone data creating new content and secondly Google algorithms are constantly changing, so you need to keep the article updated if you do not want to lose your position on the SERP.

Useful tools to monitor your content are Google Search Console and Google Analytics. The first tracks SEO, the second shows information about audiences, channels, and conversions.

6. Monitor the results
Each channel used to disseminate content has different metrics to monitor. A useful way to understand the trend of results is to understand how these metrics contribute to the goals you want to achieve.

To understand if you are doing a good job you can use a data analysis software and check some metrics such as: user behavior, engagement, SEO results and the profit generated by your content.

Why is a data-driven content strategy important?
Doing data-driven content marketing is essential for a company that wants to stand out and have a competitive advantage in business.

Why can a data-driven content marketing strategy be so important for a business? Here are a few reasons:

Save time and money : creating data-driven content allows you to produce a successful project that generates profit for the company and allows you to avoid wasting additional time on projects that are perhaps based on intuition or brainstorming.
Return on Investment (ROI) : with a data driven strategy you will be able to create personalized content for your audience, choose the best channels for the target audience to disseminate the content, generate leads and consequently more sales.